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Web 2.0. Fake Steve Jobs. Fake Steve. OPTIONS. The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review. Fake Steve. Why?. Why? Why Steve Jobs?. Why? Why Steve Jobs? Why does it work?. Why?. Boredom. Fear. Why Steve Jobs?.

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    Presentation Transcript
    1. Web 2.0 • Fake Steve Jobs

    2. Fake Steve

    3. OPTIONS • The Secret Life of Steve Jobs • “A thoroughly unlikable narrator.” -- New York Times Book Review

    4. Fake Steve

    5. Why?

    6. Why? Why Steve Jobs?

    7. Why? Why Steve Jobs? Why does it work?

    8. Why?

    9. Boredom

    10. Fear

    11. Why Steve Jobs?

    12. Apple Public Relations

    13. Parody: Jobs & blogging. Comic strip evolves into news.

    14. Why does it work?

    15. The audience

    16. * Consume and create * Fake Vladimir Putin * Performance space * Twitter and Facebook

    17. Honesty

    18. Microsoft-Yahoo

    19. Beastmaster Bill

    20. Uncle Ballster

    21. Ernst Stavro Blomer

    22. Dr. Stevil

    23. “Music, Internet and phone, in one device? Oh my God!”

    24. David Pogue, New York Times: “A profound achievement – bigger than the first moon landing.”

    25. Walt Mossberg, Wall Street Journal:“Every time I use my iPhone, I get so excited that I soil myself.”

    26. Steven Levy, Newsweek: “I wish I could become a woman so that Steve Jobs could impregnate me and I could have his half-human, half-divine babies.”

    27. Apple as Borg?