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Water-Protective Land Use: Barriers, Benefits and Opportunities

Water-Protective Land Use: Barriers, Benefits and Opportunities Cynthia Peterson April 7, 2009. ABOUT AWARE. League of Women Voters of Colorado Education Fund.

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Water-Protective Land Use: Barriers, Benefits and Opportunities

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  1. Water-Protective Land Use:Barriers, Benefits and Opportunities Cynthia Peterson April 7, 2009

  2. ABOUT AWARE League of Women Voters of Colorado Education Fund Funded by: Colorado Department of Public Health and Environment through a grant from the U.S. Environmental Protection Agency Charter member of the National NEMO Network AWARE advisory committee and project partners

  3. WATER-PROTECTIVE LAND USE • AKA: low impact development, green infrastructure, better site design • Integrated site design – planners, engineers, landscape architects and others • Reduce, capture and treat stormwater runoff at its source • Minimize directly connected impervious area • Mimic pre-development hydrology

  4. COMMON TECHNIQUES • Natural resource inventory • Riparian buffers • Reduce imperviousness • Cluster development • Transportation infrastructure • Parking lots • Landscaping • Green Roofs • Rainwater Harvesting

  5. DEVELOPMENT GOALS the hydrologic function of undeveloped land = developed land

  6. Multiple Benefits • Reduced and Delayed Stormwater Runoff Volumes • Enhanced Groundwater Recharge • Stormwater Pollutant Reductions • Reduced Combined Sewer Overflow Events • Additional Wildlife Habitat and Recreational Space • Increased Land Values

  7. SO WHY ISN’T IT USED? • What are the barriers? • Keep It Clean Partnership Survey • AWARE Colorado Focus Group/Interview Research

  8. FOCUS GROUP/INTERVIEW RESEARCH • Four focus groups, 21 interviews • Diverse communities in South Platte River Basin

  9. FOCUS GROUP/INTERVIEW RESEARCH • Parking lot planning and structural BMPs • Effectiveness/likelihood of implementation research • Visible to community and stakeholders • Transferability • Impact

  10. KEY STAKEHOLDERS • Planning Staff • Elected/Appointed Officials • Developers • Engineers • Landscape Architects • Stormwater Managers • Landscape Maintenance

  11. STRATEGIES? • Using porous/pervious paving materials • Planting trees • Using landscaping designed to promote infiltration • Using landscaping that reduces need for irrigation, fertilizer & pesticides • Reduction of parking lots size, developing multi-use parking sites and shared parking

  12. WHAT DID WE LEARN? • Stakeholders: • •Are aware of the importance of stormwater management in their communities • •Recognize benefits of parking lot strategies • •Understand barriers and benefits of LID parking lot strategies • •Are motivated but vary in their ability to promote changes • •Identified needs: education, collaboration, advocacy, innovation, marketing and regulation

  13. BARRIERS? • Climate and Geology • Costs • Lack of Technical Information • Good examples for this climate • Costs of initial development and maintenance • Return-on-investment • Balance aesthetics with engineering • Inertia and Reluctance to Change

  14. WHAT CAN BE DONE? • Knowledge • Colorado specific education • Citizens as an important stakeholder group • Collaboration • Advocacy • Local, state, federal and nonprofits • Design and Innovation • Pilot projects to “prove” effectiveness • Incentives • Regulation

  15. COMMUNITY-BASED SOCIAL MARKETING • Alternative to information intensive campaigns • Draws on research in social psychology • Community level and involves direct contact with stakeholders • Goal -- behavior change • Move from telling communities about LID/Green Infrastructure to achieving action

  16. CBSM: What are the tools? • Individuals • Commitment • Prompts • Norms • Communities • Incentives • Removing external barriers • Regulation

  17. AWARE Colorado’s Approach • Literature review • Surveys • Identify issues • Focus groups • Pilot projects • Evaluation • Implementation

  18. NEXT STEPS • Share with stakeholders and others • Community-based social marketing • Specific community outreach strategies addressing barriers and benefits • Consider stakeholders’ motivation, ability and opportunity. • Pilot project

  19. Questions? Cynthia Peterson 303-861-5195cpeterson@awarecolorado.org Research Report –awarecolorado.org/resources/report.pdf LID Map – awarecolorado .org/mapco.html

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