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Case 11.2 The Incomplete Plan. Felix johannes 10407004 Meillya fitriaty 10407012 Herynda cempaka sari 10407020 Astri elia 10407025 Hawa firdausi 10407027 Bastian saputra 10407029. Magazine for executive women. Joan Boothe. Information useful to women who are pursuing careers.

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case 11 2 the incomplete plan

Case 11.2The Incomplete Plan

Felix johannes 10407004

Meillya fitriaty 10407012

Herynda cempaka sari 10407020

Astri elia 10407025

Hawa firdausi 10407027

Bastian saputra 10407029

slide2

Magazine for executive women

Joan Boothe

Information useful to women who are pursuing careers

  • Article :
  • Managing Your Time for Fun and Profit
  • What You Need to Know About Dressing for Success
  • Money Management : Do It Like The Experts
  • Women In News
  • Question-answer
  • Stock Market Section
  • State of Economy, Development or Trends
question 1
Question 1
  • What should Joan put in the marketing segment ?
  • What types of information will she needed ?
slide5

Point 1 & 2 , Data about :

  • Women in career
  • (in different areas)
  • College students
  • ( women)

Information needed :

  • Research and Analysis
  • 1. Target market (customers) identified
  • 2. Market size and trends
  • 3. Competition
  • 4. Estimated market share

Joan should put :

Point 3, Data about:

The same business (competitors)

  • Point 1 & 2, Data about:
  • Price determined by competitors
  • Purchasing power of society
  • Women’s need about the magazine
  • Point 3 :
  • Analyze the place often visited

B. Marketing plan

1. Market strategy (sales and distribution)

2. Pricing

3. Advertising and promotions

question 2
Question 2

For critical-risks assesment segment

  • What key areas does Joan have to address?
key risk areas
Key risk areas:

From competitor :

Price cutting by competitor

Consumers tend to buy low price products  these things needed to determine

  • From product development :
  • product development should be innovative
  • Up to date
  • Ex.g :- attractive contains and design
  • - easy understanding
question 3
Question 3
  • For the financial segment, what suggestions would you make to Joan regarding the kinds of information to include?Be as specific as possible.
pro forma balance sheet
Pro forma balance sheet
  • Asset required
  • How assets to be financed

Liabilities

equitity

income statement
Income statement
  • Profit and Loss
  • Finance Manager
  • Budgeting Production cost:

Material

Distribution

Storage

Advertising

Legal and counting

cash flow statement
Cash-flow statement
  • The most important document
  • In-flows and out-flows
  • Highlight the need for and timing financing
  • How to be obtained
  • What terms
  • How is to be repaid
  • Break-even chart