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SEO stands for Search Engine Optimization. It is a process designed to optimize a website for search engines. It helps websites achieve a higher ranking in search engine results when people search for keywords related to their products and services. So, it is a practice of increasing the quantity and quality of traffic to a website through organic search engine results. See the following image to understand the basic activities involved in the SEO.
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SEO SEARCHENGINE OPTIMIZATION
What isSEO Need ofSEO Search Engine inMarket SEO RankingFactor Advantage and Disadvantage ofSEO CONTENT
WHATIS SEO SEO stands for Search Engine Optimization. It is a process designed to optimize a website for search engines. It helps websites achieve a higher ranking in search engine results when peoplesearchforkeywordsrelatedtotheirproductsandservices. So, it is a practice of increasing the quantity and quality of traffic toawebsitethroughorganicsearchengineresults.
Visibility andRankings The higher you rank on a search engine result page (SERP), the more likely prospects will see you and clickthroughtoyoursite,soit’skeytoincreaseyour organic pageranking WebTraffic IncreasedwebtrafficisoneofthemaingoalsofSEO, and you increase traffic when you increase visibility andrankings. CreatingaBetterVisitorExperience Another reason SEO is critical is because all thetime youputintogeneratinggreatcontentandon-page- SEOoptimizationimprovestheusabilityofyoursite. NEED OFSEO
MICROSOFTBING GOOGLE YANDEX YAHOO FOUR MOST POPULAR SEARCH ENGINE INMARKET
100 Google 91.88% SEARCH ENGINE MARKETSHARE 75 MicrosoftBing 3.19% 50 Yandex 1.52% 25 Yahoo 1.33% 0 Google Bing Yandex Yahoo
Brandawareness Increase sitereusability Costeffectiveness Return ofinvestment(ROI) Increasedtraffic ADVANTAGES OFSEO
Getting notice bymore than your targetaudience Black hats and Whitehats Costly Oversuccess DISADVANTAGES OFSEO
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