Conversion Rate Optimization Formulas To Measure your Business Success - Fuel4Media Technologies

1. Fuel4Media Technologies Pvt. Ltd.

2. We Proudly Presents Conversion Rate Optimization Formulas To Measure your Business Success

3. This Presentation will Talk About Understanding the Importance of Conversion Rate Formulas- How to Calculate Conversion Rate in General- Calculation of eCommerce Purchases from Facebook Ads- Calculating Conversion Rate of Email Subscribers- Conversion Rate of Lead Generated from Content- Gain Insights from your Conversion Rate Data- Contact Us-

4. Understanding the Importance of Conversion Rate Formulas • The conversion is crucial for your digital business. But a decent conversion rate optimization is not always linked with a great deal of sales. • It is important to make the best use of strategic conversion rate formulas to measure the success of your marketing tactics. It is like a window that let you gain insights into activities that are working and those which are not. • So, it is relevant for your digital enterprises to know the importance of using conversion rate formulas and their application across different marketing channels. It helps you real-time insights between marketing tactics & customer journey.

5. How to Calculate Conversion Rate in General • The method for calculating the conversion rate varies in terms of different channels, sales cycles, and the current state of the marketing funnel. In real terms, the benchmark of a good conversion rate depends on factors like pricing, average order value, and the lifetime value of a customer. • Here are few formulas to calculate the conversion rate • * Conversions/Actions x 100 • * Number of Conversions/Number of Visitors x 100 • For Example: You have 12 purchases out of the total • 240 visits by customers. So, your conversion rate from • Visit to purchase is 5%. • Context matters to measure the real success of conversion rate optimization activities by a reliable agency. In case, you have 100,000 monthly visitors with only a 1.2% as conversion rate. Then, you need to increase search traffic and increase the conversion rate from organic traffic to enhance the overall rate of success.

6. Calculation of eCommerce Purchases from Facebook Ads • Paid advertising is one of the most lucrative ways to receive a high set of conversions from the targeted audience. • Especially, for an eCommerce business to thrive, investing in paid Facebook ads is a profitable means to generate possible leads. • According to the data of Statista, 16% of online retail companies spend $20 to $150,000 a month on paid advertising. • Most of the companies let visitors come to the landing page of the website to offer a subscription over a one-time purchase and makes way for long-time customers. • The formula for Calculating Conversion Rate of Paid Ads: • Subscriptions/Clicks X 100 • In case, your website receives 100,000 clicks with 1,200 • Subscriptions, then your conversion rate would be • 1.2%. • You can use this formula to stay the impact of Paid Facebook advertising.

7. Calculating Conversion Rate of Email Subscribers • Remember the fact that not all conversion rates are linked with more sales and generating more revenue. • Audience building through the way of sending strategic emails is another type of conversion factor to transform readers into potential customers. • Send Newsletter with appropriate CTAs to add more subscriptions to the website and further target the new audience with strategic marketing activities to convert. • Formula for calculating email subscriptions: • Email Subscribers/Organic Traffic X 100 • For Example: If you have 500,000 of organic • Visitors last month with 3,100 subscriptions. • Then, your email conversion rate is 0.62%. • The formula can be repurposed for other channels.

8. Conversion Rate of Lead Generated from Content • Businessses doing a great deal of work in generating informative content to generate leads from B2B or SaaS business, need to measure the effectiveness of their activities. • Lead generation content is lengthy, time-consuming, and requires more effort as compared to other channels. • Formula: Leads/Landing Page Visits X 100 • Let’s say, you have 1,400 views a month on a lead generation content on which 46 are converted leads, then the rate would be 0.30%.

9. Gain Insights of your Conversion Rate Data • Now that you have garnered the attention of customers by creating interesting, engaging, and informative content. Next is to bring them value back. • Share brand-related memes on Social media, product-related offers and deals via email campaigns, blog links to receive additional information, and videos to get a product overview.

10. End Note • The sole purpose of using Conversion Rate formulas for different marketing channels is to gain insights into the efforts. See-through what’s working and what’s not through a practical approach. • Make your actions nurture customers towards a conversion, generate leads, and increase the overall ROI. A reliable conversion rate optimization company can let you understand all the formulas and conduct a thorough conversion process for your enterprise.

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