1 / 8

Ethnography

Ethnography. Learning Users. Ethnography Studies. Studies that basically go out and try to understand the differences between audiences Try to uncover nuances that make them separate from other ones. Ethnography Studies. How are these done? You go where the users are and interact with them

fryeg
Download Presentation

Ethnography

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ethnography Learning Users

  2. Ethnography Studies • Studies that basically go out and try to understand the differences between audiences • Try to uncover nuances that make them separate from other ones.

  3. Ethnography Studies • How are these done? • You go where the users are and interact with them • These interactions can be observations, interpersonal interactions in the form of interactions, etc. • What are you looking for?

  4. Ethnography Studies • What things are really on the hearts and minds of them and their peers • What things stress them out the most • Some things from their photo albums and things that which really mean something to them

  5. Ethnography Studies • Go through their closets • Go through their music collections • Go to nightclubs with them • Talk to them about issues that they feel are really important to them

  6. Ethnography Studies • How do you collect this data? • Video • Audio recordings • Written notes • Company Example Ethnographic Insight

  7. Ethnography Studies • What do you do with all this data? • Translate it into interface designs and evaluation protocols • Design interfaces that contain familiar colors, faces, language, issues, etc. • Use this data for content as well as imagery • Use this data in evaluation design, i.e. where to conduct the evaluation

  8. Ethnography Jobs • http://www.anthrojob.com/ • Ethnography.com • Portigal.com

More Related