General Outline For a Business Plan - Ian Reid. The Topic. The Business Plan – REAL value to the business or a waste of time?". Agenda. Who is Platinum Black? Business Planning. Constructing the Business Plan. The Value Thread. Strategic Intent. Marketing Financial Viability
The Business Plan –
REAL value to the business or a waste of time?"
“With us having improved our sales by 38 % and our nett profit before tax (audited results received today) by 205 %, this bears testament to your methodology.”
Bob Cork – MD - BCA SA (Pty) Ltd
“The greater the difficulty, the more glory in surmounting it.
Skillful pilots gain their reputations from storms and tempests.”
Epicurus, 341-270 BC
Traditionally used to raise money, but has become a strategic tool to run the business effectively
Strategy & Action
The most important part of the business plan is the Strategic aspect
The numbers can change – but the STRATEGIC INTENT must be stable
Great ideas need landing gear
as well as wings !!
C D Jackson
The research or investigation has two components:
This information is then used to prepare a marketing plan. Decisions must be taken on:
These decisions form the marketing mix and change to suit the requirements of the potential customers
Do YOU believe in the numbers ?
Is the plan believable and attractive – to you??
“Excellence or high performance comes from moving beyond customer satisfaction to customer delight”
R & D
Admin & Finance
“Because its purpose is to create a customer, the business enterprise has two – and only these two – basic functions: Marketing and innovation
Marketing and innovation produce results;
all the rest are “costs”
A Business Plan definitely adds REAL value
but only if you REALLY apply your mind to it
If you Fail to Plan…..
You Plan to Fail !!
7. Financial Analysis
8. Risk Analysis
2. Preliminary details
3. Executive Summary
4. Current Situation
5. External Environment
6. Strategy Plans