Film Distribution. Joseph Giggs.
A film distributor is a company/ individual who is accountable for the advertising of a film. The distributor may set the release date of a film and the way in which a film shall be displayed/ made available for viewing. The best examples of this are: video on demand (VoD), DVD/Blu-ray, TV and download. A distributor may well do this independently, but this is only if they own theatres to do so otherwise it will be done through other theatrical exhibitors.Film Distributors
The main objective of a distributor is to persuade the exhibitor to essentially ‘buy’ a film. With this in mind, a distributor will often organize industry screenings for exhibitors, and will use other marketing techniques that will make the exhibitor a) want to show the film and b) make a profit from the filmMain Objective
The Film distributor must therefore create enough advertising for their film.
In the UK, distributors are responsible for ascertaining and delivering the largest possible audience for every film. Bearing in mind that they must compete with other forms of entertainment and other titles, this is no easy task.UK Distribution
Vertigo Films is an example of this.
A film’s first weekend in cinemas is vital for further success; most films gain 30% or more of its entire box office during the first three days, which is why it is important to get the marketing correct.
COMPETITION-Which films are being released at the same time- particularly the ones that target s a similar audience? A different film/counter programming?
Different releases are accomplished in diverse ways. A blockbuster release may open simultaneously on 1000 screens UK-wide playing at two or more screens per multiplex: this includes large scale sequels or star led holiday releases and therefore helps to accommodate mass audiences eager to see a film at the earliest opportunity. Sometimes, a single print can service multiple screens if they are ‘interlocked’.Different Films-Different Screenings
A film that is a re-released or a foreign film may consist of 25 or less prints. At first the film may appear selected screens in London and some university towns to audiences to which it appeals. It is rare to see a film only be put out on one area before expanding but does happen. London’s population accounts for about a quarter of UK cinema admissions.
Vertigo films, founded in 2002, is a British, vertically integrated film distributor who is responsible for ‘Monsters’. They were set up to create and distribute commercially-driven independent cinema. In 2010, Vertigo set up PFXE which is a 3D facilities company with the aim to create European 3D films to combat other 3D films in Hollywood i.e. ‘StreetDance 3D’.Vertigo Films