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www.ttr.tirol.at. What it is. ttr.tirol.at is an information portal on tourism with a focus on Tirol Aim: to provide statistical, business- & strategically relevant as well as historical information on tourism for any interested party

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what it is
Whatitis
  • ttr.tirol.at is an information portal on tourism with a focus on Tirol
  • Aim: to provide statistical, business- & strategically relevant as well as historical information on tourism for any interested party
  • provided by Tirol Werbung (Tirol promotion agency) and the Management Center Innsbruck (MCI III)
  • Free but registration is mandatory and information may not be used without explicit leave of the providers
  • Launched in 2009, re-launched in 2012
the content
The content
  • Statistics
    • Key facts on tourism in general
    • Yearly statistics of overnight-stays (ordered by nationality or accommodation category)
    • National statistics (Statistik Austria)
    • International statistics (UNWTO)
  • Target groups & markets
    • Fact sheets on most relevant visitor groups/nationalities: habits, fields of interest, growth rates, dos and don‘ts, competitor-countries
    • Theoretical approaches to market segmentation (e.g. Sinus Meta-Milieus)
    • Listing of activity-categories (statistics again)
the content ii
The content II
  • Marketing & online marketing
    • Rating platforms
    • Guerilla marketing
    • Social media in tourism
    • Tourism-related blogs
  • Innovation and research
    • Listing of MCI tourism-related research projects since 2000
    • Expert articles on various topics: climate change, trends in tourism, sustainability
    • Innovative concepts
    • Book tips