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Let’s say that you run a franchise business and it has become fairly successful. The product or service you
provide is in high demand and well regarded. Great! Now, let’s say that you’re looking to grow your
business, say, through franchise development. And let’s even suppose that others are interested in
becoming franchisees in your business. Super! Everything’s peachy, right?
Well, maybe not. Even if all of that goes right for you, how are you going to manage your growing
business? How are you going to ensure you are growing your business at a sustainable rate? How do you
maximize the number of people who see and learn about your business? And how do you keep
everybody, franchisor and franchisees alike, on the same page? You need some franchise solutions to
grow your business and here are some of your best options:
To ensure a successful franchise development you need a Franchise Development Module that will
maximize your amount of time to contact prospects by minimizing time spent on administrative
tasks. You will need to track communication, send out disclosure documents, schedule tasks and
events, log calls and track lead sources for franchise candidates, not to mention managing the
relationships and tracking leads from franchise brokers or consultants. These are hallmarks for not
just any CRM, but a CRM designed specifically for Franchise Development needs.
A good Franchise Performance Module simplifies the management of processing royalties and
other fees, help you to easily manage franchise areas or territories, and provide you with dynamic
reports to analyze growth and every financial aspect of your system. In addition, tracking royalty
streams from regions that fall under an Area Representative or a Regional Developer are important
because the royalty structure for those regions may be different.
You need to keep track of your leads to turn leads into sales quickly and easily. These are leads for
people that actually need your franchisees’ services or products.Essentially a CRM that resides on
both sides of the house, the franchise development side and the consumer facing side. A Lead
Management Module can help you do this with simple tools to capture lead information, a
seamless importing of lead details, and a referral source tracker, among other features.
A good franchise solution for marketing will involve a customizable email campaign builder so you
can tailor your email marketing to suit your every need, a marketing collateral manager such as a
digital library to keep everyone consistent with brand messaging and designs, and flexibility so
marketing can be done via email or SMS based on the customers; preferences.
A franchise solution with a good Employee Management Module will simplify your communication
with your employees, provide schedules for tasks and events, and eliminate scheduling conflicts
and notify you about overlapping shifts, overtime, and the like. In addition, it must house all
employee data so you can have all information at your fingertips. This solution again must be able
to work for the Franchisor and the franchisees.
A franchise solution with a Customer Management Module that provides you with a seamless
conversion of leads into customers, simplifies communication with customers, and grants you
intuitive customer invoice and statement generation, among other things, is a major asset.
A good Franchise Management Module will be a part of any decent franchise solution and with it
you can track active franchises, inactive franchisees, easily manage territories awarded and
anniversary dates, and generate key summary reports.
Automation of frequent tasks such as ticket assignment and closure, a secure help desk, and an
updatable FAQ for repeated tasks are just some of the franchise support features of excellent
An Intranet Module that allows seamless integration with third-party applications for
uninterrupted workflow, digital libraries for franchise related information, and private libraries for
individual use, among other things, is an integral part of franchise solutions.
As you can no doubt see by now, you need top of the line franchise solutions if you are to have success in
growing your business. All of the above modules and features are part of the franchise solutions offered
by FranchiseSoft. To learn more or get started, contact us today!
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