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Interactive Organizational Closet. Dawn Mackanic. About the Product. Interactive product that stores items Space Saver Tablet like screen interface that allows you to type in what item you are putting in, or taking out Works like a vending machine

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about the product
About the Product
  • Interactive product that stores items
  • Space Saver
  • Tablet like screen interface that allows you to type in what item you are putting in, or taking out
  • Works like a vending machine
  • Three different versions: Family sized, Beauty products, and Tool box

Dawn Mackanic

slide3

Consumer Goals

Brand Benefits

  • WHAT IS YOUR PROBLEM?
  • Can’t find anything
  • Kids are always misplacing items
  • Waste time searching for things
  • Waste $ re-buying multiple things because they can’t be located
  • Annoying/Stressful when you can’t find something that you need
  • Cluttered Drawers and Closets
  • Always running out of space
  • WE CAN DO THAT:
  • You will always be able to find anything that you need regardless of who had it last
  • NO more wasting time looking for things
  • Save $ by knowing exactly what you have so that you never buy anything twice (think tape, scissors, pencil sharpeners)
  • Eliminate stress by knowing exactly where everything is
  • No more clutter, everything is completely organized
  • Space saving, it stores everything compactly due to size.
slide4

Website

Dawn Mackanic

wireframe

Social Media Links

Wireframe

Home Products Benefits Buy Contact

Photo

LOGO

Description

Testimonial

Benefits

Products

Call to Action

Contact Information

Dawn Mackanic

mobile version
Mobile Version

Dawn Mackanic

slide10

Social Media

Dawn Mackanic

facebook page
Facebook Page

Dawn Mackanic

twitter
Twitter

Dawn Mackanic

slide13

QR CODE

Dawn Mackanic

qr code
QR Code
  • Print Advertisements
  • Business Cards
  • Brochures, posters and flyers
  • Postcards
  • Mailers
  • Conference displays
search engine advertising
Search Engine Advertising

Keyword selection-Google words

Ad Purchase and distribution

Google Ads

Facebook Ads

Dawn Mackanic

google key words
Google Key Words

Dawn Mackanic

keywords
KEYWORDS

Selected:

  • Organize Life
  • Organize Makeup
  • Organize Tools

http://www.googlekeywordtool.com/

Dawn Mackanic

slide19

FACEBOOK AD

Dawn Mackanic

slide21

Target Market

Dawn Mackanic

target markets
Target Markets
  • Families-Mothers in particular for the Family Sized Product
  • Young women-Beauty Products version
  • Men-Tool Version

Dawn Mackanic

slide23

Will use the online survey as one tool to organize potential and current customers and advertise accordingly

Dawn Mackanic

slide24

Men

  • Home Depot
  • Tool websites
  • DIY websites
  • Women ages 25 and up
  • “Mom” groups
  • Parenting sites
  • Young Women and teenage girls
  • Cosmetic sites
  • Teen magazines

Dawn Mackanic

thank you
Thank you!

Dawn Mackanic