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The situation around the globe continues to deteriorate as the Corona virus wedges the worldu2019s supply with magnified cargo delays, labour shortages, and flight cancellations. As a damage control measure industries are now adopting higher advancement in automation at all levels of enterprise. Be it manufacturing, sales, or marketing, every aspect of consumer care is being heavily automated to ensure the supply-demand balance.
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With reduced manpower and strict work-from-home policies in place, businesses are utilising automation to reach their customers like never before. Ivr Bulk calls have been especially revolutionary as computerised auto-dialers deliver pre-recorded messages to millions of phone numbers at once. This has proven to be an exceptionally powerful tool in the face of a global health crisis.
Research heavily supports the utilisation of IVR for mass out-reach during a health crisis (Mouza, 2003). In India, public-service and emergency announcements have been deployed since the onset of Corona pandemic, where mobile and landline-phone users are receiving critical health and safety information with every call they make and receive.
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