UNITED BRANDS BUILT FOR YOU TO WIN!

1. UNITED BRANDSBUILT FOR YOUTO WIN! February 15, 2006

2. Today’s Discussion Topics • U.S. Private Brand Market: What’s Happening • The “New” Universal – What’s Different? • New Exciting United Brands • The Importance of Private Brands to Your Business • What Are We Doing To Help? • Winning Opportunities • What Will It Take To Succeed?

3. Nationals 15% to 30% of sales New competitive price points Aggressive substitutions Driving higher margins than national brands Account acquisition leverage Product Differentiation Competition Is RED HOT!We Need to Go on The Attack (17-20%) (20-30%) (15-20%) (15-20%)

4. Wide Spread Acceptance Of Private Brands and Growing • 100% of U.S. households have purchased private label • 1 in 5 retail dollar sales goes to private label • Private label represents more than 65% of general merchandise categories • From 1998-2003, private label CAGR of 5.6% compared to branded CAGR of 2.7%

5. 14% Dramatic Growth In Key Categories 64% 22% Private label growth*, 2000-2004 Batteries Paper Towel Pens

6. UNIVERSAL: A Perfectly Practical Solution A NEW LOOK, WITH STRONGER CONSUMER ACCEPTANCE

7. UNIVERSAL: Dealing From a Stacked Deck • Strong brand awareness relative to other “national” brands • The Universal brand is familiar to 57% of those who purchased office supplies at an independent dealer

8. The New Universal Logo is:MORE APPEALING! • Described as “more modern”, “more attention-getting” and “more professional/corporate”

9. ‘Perfectly Practical’: Reinforces Brand Positioning Consumers told us that “Perfectly Practical” suggests products that:

10. A New Furniture Brand: Built With Your Needs In Mind!

11. ALERA: A Brand Built To Compete • A full line of office suites, seating and storage products • Price points designed to compete against the Power Channel offerings • Designed with an emphasis on Quality, Performance and Value • Directed at “Mainstream Market” Consumers who expect to get more for less • Priced to offer savings over “like” national brands while providing above-market dealer margins • Appeals most to Transaction / Small Project Buyers

12. # SKU’s • Office Suites – The “Valencia Series” 43 • Conference Tables 4 • Bookcases – (4) Different Series 60 • Seating – (14) New Lines 85 • Steel Pedestal Filing – (2) Mobile, Fixed 40 232 New 2006 Introduction A Full Offering of Product Solutions

13. Ride the Tech Wave With Our New Technology Brand • A broad line of computer accessories and supplies • Competitively priced with quality equal to national branded offerings • Designed to meet your customers “essential” everyday office and mobile computing needs”

14. INNOVERA: A Major New Brand! New for 2006 Innovera Alkaline Batteries • Dependable, high quality alkaline batteries • 9 New Skus covering all battery categories Ink and Toner • Dependable, high quality ink and toner replacement cartridges • Ink : 90 New Skus • Toner Products: Coming Mid-Year (approx. 80)

15. 363 United Brand Sku’s Added in 2005: It’s Just the Beginning 2006 SKUs 2005SKUs Product class 0 2 71 12 1/0 9 7 86 29 87/38 107 Batteries Shredders Writing Instruments Self Stick Pads Chairs/Pedestal Files Office Suites/Book Cases/Tables

16. Why Are United Brands Important To Your Business? • Great new profit opportunities • Higher margins, often better than national brands • The firepower you need to compete • Keeps you competitive with new and differentiated products • They compliment your national brand and buying group purchases • We are your National Brand manufacturer, we listen to your needs and deliver. • They are YOUR Brands!

17. What Are We Doing To Ensure Your Success? • Dedicated brand management organization • Enhanced focus on Global Sourcing • Pricing team to track and implement competitive end consumer pricing strategies • Competitive product tracking team • Dedicated inventory management assigned to eliminate private brand out of stocks.

18. New Opportunities To Help You Drive Profit and Customer Satisfaction • Office Products • Universal Shredders • Technology Products • New Innovera Batteries • Furniture Products • New Alera Seating • New Alera Office Suites

19. 6 New Skus 1 New Shredder Maintenance – product (clean, simple, high margin lubrication sheets)

20. List price Consumer price $149.99 $122.39 $299.95 $239.99 Dealer cost “everyday” $57.96 $122.32 Dealer margin 53% 36% Universal Shredder Opportunities Example – Universal Shredders Description – 10 sheet, medium duty cross cut shredder Universal 38010 Branded Equivalent

21. 9 New Skus • Value Packs designed to drive unit value and high margins • Alkaline Batteries represent 80%+ of battery market

22. Consumer price List price $14.99 $15.99 $15.99 $20.45 Dealer cost $5.96 $10.91 Dealer margin % 59% 32% Dealer margin $ $8.54 $5.08 INNOVERA Batteries Alkaline batteries Description – AAA, 24 pack, IVR 11124 INNOVERA Comparable Branded

23. Choice by KatunWhy Compatibles ? Off-Contract Market Opportunity is Growing Off-Contract Imaging Supplies & Parts Opportunity (6.5% CAGR) Under contract and OEM direct * Copiers, printers, fax, ink-jet, impact and thermal transfer ribbons

24. Why Compatibles? • Help our dealers get their fair share of the $2.6 billion U.S. • copier/fax supplies market with Choice Imaging • Dealer Benefits • New, higher margin product categories and options • Lower acquisition costs for end-user • Effectively compete for the “want great product, easy options, intelligent choices” spend of new & existing customers • Opportunity for dealers to increase share in the office imaging market with compatible supplies from a proven supplier • Reduce dependency on declining-margin, gray market OEM imaging supplies with an expert partner-supplier • Catalog and web marketing support to create & sustain demand • Outstanding customer service and technical expertise

25. Katun – The Industry Experts#1 Worldwide Supplier of OEM-Compatible Toner and Related Products • Founded 1979 – Approaching 25 years of continued growth with nearly $500,000,000 in revenue • Worldwide manufacturing and distribution to over 19,000 office equipment dealers in 170 countries • Specializes in rapid, dependable delivery and outstanding service at competitive prices • Largest independently owned testing facility for compatible products in the world!

26. How To Overcome Customer Objections Customer: Won’t using compatibles void my copy machine or fax machine warranty with the OEM? Response: No. Using Compatibles does not void the machine warranty. Note: Choice Imaging toners are not refurbished, and the quality is guaranteed, or your customer will get their money back.

27. More Comparisons • Stock Number Manufacturer List Price Your Cost Sell Gross Margin • Cartridges • RIC885149 Ricoh Toner $87.50 $74.49 • CHO70024166 Choice Toner $69.60 $41.28 $69.60 40% • HEW92298A HP Inkjet $146.92 $75.23 • UNV83098 Universal Reman $93.49 $22.91 $75.23 69% • HEW92291A HP Inkjet $184.02 $94.94 • UNV83091 Universal Reman $121.95 $31.45 $94.94 66% • CNM4480A003 Canon Bubblejet $11.95 $8.88 • UNVBCI36C Universal Bubblejet $8.13 $2.27 $8.13 72% • Batteries • DURMN1500B8Z Duracell AA - 8pk $11.36 $6.58 • EVEE91BP8 Energizer AA - 8pk $11.35 $6.17 • INR11008 Innovera AA - 8pk $8.99 $1.59 $6.58 75% • DURN15RT16Z Duracell AA -16PK $20.87 $12.94 • EVEE91SF24 Energizer AA - 24pk $30.99 $16.08 • INR11024 Innovera AA - 24pk $15.99 $4.48 $15.99 70%

28. 43 New Skus of Office Suites 4 New Conference tables 60 New Bookcases

29. List price $329 $362 Dealer cost Sell price $239.99 $148.05 $289 $209.96 Dealer margin $ Dealer margin avg.% $91.94 35% 27% $79.04 Alera Seating Opportunities Example Description – 1) Alera Valencia Series, Round conference table Alera 42” Round Comparable 42” Round

30. List price $1,235 $1,255 Dealer cost $617.50 $627.50 Dealer margin (avg.) 31% 32% Alera Office Suite Opportunities Examples Description – 1) Alera Valencia Series office suite 2)Alera Valencia Series, modular, full suite Office Suite 2 Office Suite 1

31. Seating • 85 new skus • At price points you need to compete

32. Market sell price List price $199.99 $249.00 $199.99 $345.00 Dealer cost $124.50 $190.44 Dealer margin % 38% 5% Dealer margin $ 75.49 9.55 Alera Office Seating Example Description – Alera Seating Sku’s NICO Series High Back Comparable Branded

33. List price $249.00 $329.00 Dealer price $124.50 $164.50 Dealer margin 35% 35% Alera Office Seating Examples: Seating Description – Alera Seating Sku’s Stratus Series Mid Back Swivel Leather NICO Series High Back

34. Universal Selling & Marketing Tools 1 Page Sell Sheets New Flyer MAW email

35. Universal Selling & Marketing Tools Sample Kit (Same Price, More Products) • UNV-07071 Permanent Marker • UNV-39510 Gel Stick Pen • UNV-27410 Ball Point Pen • UNV-46200 5x8 Ruled Pad • UNV-81236 Roll Tape • UNV-35665 Sticky Notes * Short term bonus: New correction tape mini MAW Brochures & Postcards

36. Universal Selling & Marketing Tools MAW Brochures & Postcards • Designed to showcase your dealer logo • Pieces dedicated to specific product categories with pre-selected products • Pens (every single Universal pen) • Shredders (all Universal shredders & lubrication sheets) • Paper (Various paper products) • Postcard with pre-selected products • Customizable postcards, emails, self mailers) • Universal Product library (January)

37. Innovera & Alera Sales & Marketing Tools One Page Sell Sheets One Page Sell Sheets

38. Alera Furniture Sales Support A comprehensive product guide

39. What Can You Do To Ensure Success? • Be proactive in leveraging the profit opportunities your brands provide • Aggressively auto-sub United Brands for less profitable national brands. • Aggressively suggest a United Brand alternative when your customers place orders–It’s a win for them too! • Proactively present United Brand alternatives on your web site. Banners, Pop-up suggestions, etc. • Train your sales force on the profit opportunities they and their customers can benefit from

40. QUESTIONS?

41. United BrandsA Winning Bet!