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Following Little Digital Footprints: What Technology Directors Should Know About Media Used by K-8 Learners Outside of School. Leslie Pirtle BSU INST 524 Professor Anne Hird February 8, 2012. To make informed decisions for purchasing, planning, and capacity building, technology directors

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Following Little Digital Footprints:What Technology Directors Should Know About Media Used by K-8 Learners Outside of School

Leslie PirtleBSU INST 524Professor Anne HirdFebruary 8, 2012

To make informed decisions for purchasing,

planning, and capacity building, technology directors

in the K-8 education space must maintain

a broad and current understanding of students’

afterschool technology use and preferences

Students’ After School Access To Technology

What resources can students access outside of the lab and beyond the school day?

Might these be exploited to extend learning?

If we could glimpse into our students’ homes, what might we see?

Leslie PirtleBridgewater State UniversityINST 524 Professor Hird

February 22, 2010


Technology in the Home

1 Digital Video Recorder

2.3 Video Game Consoles


2.5 Radios

2 Computers

2.8 DVD or VCR Players

3.8 Televisions

*According to a Kaiser Family Foundation 2010 study, “...based on a nationally representative survey of 2,002 3rd–12th grade students, ages 8–18, including a subsample of 702 respondents who also volunteered to complete seven-day media use diaries. The study was conducted from October 20, 2008 through May 7, 2009.”

(Rideout, Foehr, & Roberts, 2010)


Children*with a Computer at Home

73% in 1999

93% in 2009

Children* with Home Internet Access

47% in 1999

84% in 2009

*Ages 8-18

(Rideout, Foehr, & Roberts, 2010)

33% of Kids* Surveyed use a Computer for Homework


Over 1/3 of Families* Watch TV or Movies On the Go

22% Have On-BoardTV or DVD Player

19% Use Portable DVD Player Often

*Among 8-18 year olds

(Rideout, Foehr, & Roberts, 2010)


“Of the 71.1% of kids who used the Internet in the last

30 days, 83.4% did their

Web surfing at home.”

At School:29.6%

Bookstore /Library: 6.82%.”

(Rideout, Foehr, & Roberts, 2010)


76% of 8-9 year olds

“3 out of 4 kids went online in the last 30 days

61% of 6-7 year olds

85% of 10-11 year olds”

According to GfK Mediamark Research & Intelligence, LLC  (2011)


Since 2004, 18% more kids have logged on

The growth of children online is outpacing the overall increase in children in the United States!

...compared with just a 10% jump in the

overall online population.

...while gross

population of kids under 14 is in decline.

(Marketing Charts, 2009, June)


“Eight- to eighteen-year-olds spend more time with media* than in any other activity...

...that’s “an average of more than 7½ hours a day, seven days a week.”

*TV, Movies, Video, Music, Video Games, Computers, Newspapers, Magazines and Books. Time spent texting and talking on cell phones was not included, however time spent watching media on a cell phone was included in the study.

(Rideout, Foehr, & Roberts, 2010)


Increases* from 2004 - 2009



up 27 Minutes

up 47 Minutes


Watching TV

up 38 Minutes

up 24 Minutes

*Among 8-18 year olds

(Rideout, Foehr, & Roberts, 2010)


“…just as children begin to make the transition into adolescence, their media use explodes”

Media Use by Age, in Hours


Video Games


8-10 yr. olds – :46 11-14 yr. olds – 1:46

8-10 yr. olds – 1:0111-14 yr. olds – 2:25


Total Media Use

8-10 yr. olds – 3:41 11-14 yr. olds – 5:03

8-10 yr. olds – 1:08 11-14 yr. olds – 2:22

8-10 yr. olds – 5.2911-14 yr. olds – 8.20

(Rideout, Foehr, & Roberts, 2010)


“If a 13-year-old boy is watching a TV show on Hulu, is he watching TV or using a computer? Obviously he’s doing both.”

“If a teenage girl has music playing on her computer in the background as she dresses for school, is she using a computer, or is she listening to music? Obviously she’s doing both.”

“As the lines between media continue to blur, it gets more complicated to count and categorize young peoples’ media consumption.”

“Should media use be measured by the platform (TV screen, mobile device, computer), by the type of content being accessed (music, TV shows, websites), or by some other paradigm altogether?”

(Rideout, Foehr, & Roberts, 2010)


That’s 3.36 zettabytes,**and 10,845 trillion

words – and this

doesn’t count time

at work.

Thus, the average person

consumes 100,500words and 34

gigabytesevery day.

Reading, once

in decline, tripledfrom 1980-2008--

attributed to our

preference for


In 2008, Americans consumed information* for about 1.3 trillion hours, --nearly

12 hours a day.

“Thanks to computers, a full third of words and more than half of bytes are now received interactively.”

*information: defined as “flows of data delivered to people.” Measured in bytes, words & hours of consumer information.

**zettabyte: 1021 bytes, or, a million, million gigabytes.

(Bohn, 2010)

how minority kids surpass white kids in daily media use
How Minority Kids Surpass White Kids in Daily Media Use

1 ½ hr. more computer time

1 hr. more listening to music

1-2 hr. more t.v. & video time

½ hr. - 40 min more gaming time

(Center on Media and Human Development School of Communication Northwestern University, 2011). 


Top 4Devices for Gaming:

  • Computer
  • Videogame System
  • Cell Phone
  • PDMP*

” 86.8% of youths played a video game in the last 30 days via one of the four platforms...”

(Marketing Charts, 2008)

“...gaming has come out on top as the most popular activity (85% usage penetration among device users)”

(Kelly, 2009)

(Afan, 2009)

Biggest increasein game playing happens at age 9while 82% of kids 2-5play games on one of the 4 devices

(Afan, 2009)

*Portable Digital Music Player


80% growth in

child* cell phone

ownership between


By 2010, 68% of kids* had cell phones

(Media Mark, 2010)

*Ages 6-11

(Business Insider, 2010). 

*Ages 8-11,

(Rideout, Foehr, & Roberts, 2010).


“Cell ownership among boys increased 47.6% since 2007, compared with a 17.2% increase among girls.”

“Girls are more apt to make calls and send text messages while boys are more likely to instant message, access the Internet and download games, music and video.” --Anne Marie Kelly, SVP, Marketing & Strategic Planning at MRI.

“In a typical day, 46% of 8- to 18-year‑olds report sending text messages on a cell phone. Those who do text estimate that they send an average of 118 messages...”

(Media Mark, 2010)




grew from 18% to

29% Dec ‘11

to Jan ‘12

Tablet PC & E-reader purchases grew 9% during the 2011 holiday season*

70% of parents allow their kids to use their IPAD

according to 2011 PBS Survey

* During November and December

(Rainie 2012) 

(Rainie 2012) 

(Grothaus 2011) 


Personal Media by Age

Percent Who Own Each

Handheld Video

Game Player

Cell Phone

Portable CD/Tape Player

8-10 yr. olds – 65%11-14 yr. olds – 69%

8-10 yr. olds – 31%11-14 yr. olds – 69%

8-10 yr. olds – 9%11-14 yr. olds –16%

Laptop Computer

IPod/MP3 Player

8-10 yr. olds – 61%11-14 yr. olds – 80%

8-10 yr. olds – 17%11-14 yr. olds – 27%

(Grothaus 2011)


What Librarians are Saying

What Parents are Saying

What Researchers are Saying

What Students are Saying

What Researchers are Saying

What Researchers are Saying

What Researchers are Saying

“Speaker (2004) reports that most students feel their learning is improved by integrating technology into their learning. As technology makes learning more interesting, enjoyable and interactive, kids today love learning by doing, discovering, and interacting”

67% of parents surveyed “...were willing to buy their children a mobile device for school if the schools allowed it, and ...seemed particularly interested in their children using these devices in order to access online textbooks.

“The two major obstacles that students say they face at school: filters that stop them from accessing the websites they need for homework and bans on using their own mobile devices (namely cellphones) at school.”

“21st century learners are motivated to use personal devices to gain immediate access

to answers and to communicate with peers.

Reading from a digital screen is comfortable and

familiar for most K-12 students.“

“Never before have schools faced the question of whether or not to buy textbooks. When electronic information is so readily available, so up-to-date, so much cheaper than buying hard-bound copies, textbooks become difficult to justify.”

“…a majority of elementary school librarians said they either will (18 percent) or may (46 percent) purchase ebooks in the next two years.”

“The ‘read-write’ web has produced a generation of readers who are motivated to communicate with their peer writers and established authors.”

(Jones & Brown, 2002, as cited by Afan, 2009)

(Guernsey, 2011)

(Watters, 2011)

(Jones & Brown, 2002, as cited by Afan, 2009)

(Watters, 2011)

(Big Think Editors, 2011). 


Will Your School

Embrace the Change?

Harness the Power?

Keep Pace?


Works Cited

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Please Address Questions and Comments to:

Leslie Pirtle