Ultimate Real Estate SEO Strategies

1. ESSENTIAL REAL ESTATE SEO STRATEGIES The real estate industry is getting competitive every second. Realtors need an ideal blend of broad content and hyper-local information to make their listings more visible. It will further help them to drive more qualified buyers for properties. However, tackling real estate SEO is a challenging task since it requires knowledge of marketing trends and norms. Even the most dominant of companies often struggle to dominate their niche. In that sense, the following are some of the best strategies that will help real estate companies to gain their market share. MULTIPLE CONTENTS The first step to engage with clients is creating multiple content around the same topic. A higher number of copies enable marketers to focus their desired keywords. Moreover, focusing on long-tail terms through in-depth contents establishes authority on the search results page. Therefore, companies should focus on creating a content strategy to capture customers.

2. LOCATION-SPECIFIC A majority of real estate transactions are between local buyers and sellers. Therefore, there is a huge opportunity to get traffic from these users. Most competitive realtors focus exclusively on regional-specific campaigns since they are highly personalized and scalable. There are many ways to create local content like landmarks, attractions, and points of amenities. ONLINE TOOLS The highest search volume is generated through online channels. Thus, real estate companies get an excellent opportunity to engage with customers in real-time in their purchase journey. One viable solution to improve engagement is online calculators. These tools are used to estimate mortgages, investments, or even tax deductions with ease. REPUTATION Building reputation is another vital part of real estate SEO. This aspect further contributes to gaining high visibility in search results. Realtors can work with established publishers to create backlinks for their websites. Google also views these backlinks as signals of trust and credibility, so top rankings are easily reachable. MOBILE FRIENDLY 67% of renters use their smartphones to search for properties or apartments. And nearly half of them will make a purchase decision immediately. Looking at this preference of device, companies should make their website more mobile-friendly and improve their traffic. FOLLOW US