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LAMP Demonstration

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LAMP Demonstration. Julian Poulter. Use case scenarios. Marketing manager Generating leads Automating processes Sales exec Closing business 360 degree view of prospect. The LAMP Process. Cost per acquisition Value of business.

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LAMP Demonstration

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  1. LAMP Demonstration Julian Poulter

  2. Use case scenarios • Marketing manager • Generating leads • Automating processes • Sales exec • Closing business • 360 degree view of prospect

  3. The LAMP Process Cost per acquisition Value of business

  4. Lead Automated Marketing Process

  5. Demo: CRM and/or Marketing Functions Sales Marketing LEAD

  6. Demo: Basic CRM Functionality Demographics MQL Status Grading &Lead Score RelationshipsData Source Custom Prospect Notes / Emails Tasks Meetings Calls Contacts Surveys Responses Web activity Insideview CasesDocuments Opportunities Sales Orders Data source Division/Client Sales items

  7. LAMP Content and Streams x000 emails 250 per day Repeat Stream @ Email Linked to: @ Email Linked to: @ Email Linked to: @ Email Linked to: UnawareStream Aware Customer Whitepaper 2 Whitepaper 3 Video 1 LinkedWhitepaper 29d 29d 29days Responder: Clicks through Automatic Whitepaper 3LandingPage ProfileSurvey Progress sale Case Study 3a Fact Sheet 1 Buy offer Call Call Monthly Nurture Campaigns 1day 1 day Monthly Nurture Campaigns Purchase Landing Page Welcome 1 Upsell Campaigns,Newsletters Welcome 1 Welcome 1 Welcome 1

  8. Collateral and publishing – simple view Own Website / blog article LAMP Collateral Definition LAMP Collateral Publishing: Social/blog/email Stream treatment upon registration Lead settings / category Meta tags Landing pages Auto responders Tracking & analytics “Collateral” 3rd party destination LAMP hosted collateral Whitepaper, Document, Event

  9. Collateral and Publishing – simple view Website/ blog Social Email @ Email Hosted Publishing Schedule Automatic Whitepaper 3LandingPage Advertising Responder: Clicks through Collateral Whitepaper LandingPage ProfileSurvey User gets collateral Reporting & analysis Lead and follow up

  10. Collateral and streams – complex view CRM DatabaseData / profiles Email marketing x000 emails 250 per day Unaware Stream Aware Interested Customer Repeat Stream @ Email Linked to: Article 1 Slideshow 1 Video 1 Podcasts 1 Whitepaper 1 Video 2 E-book 1 29days 29d Click thru to media/content changes Stream, via Profile Survey, chooses Product 2 Survey 1 LP Call Proposition 1 Proposition 2 Fact Sheet / offer Call Call Fact Sheet / offer Call Call Fact Sheet 1 Factsheet 1 Case study 1 Fact Sheet / offer Whitepaper 5 Case study 2 1day 1 day 7days 8d Call Survey 2 Click to fact sheet changes Stream Brochure 2 Factsheet 2 Special Offer 1 Trial Offer 1 Long term Nurture Campaigns 29days 29d Call Survey 3 Converts from telemarketing call Welcome 1 Tips & Hints 2 Cust. Survey 1 Tips 2 Newsletter 1 Upsell Campaigns 29days 29d

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