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Research to Give Your Business The Edge. Using premium subscription content through NC LIVE & North Carolina libraries. Objectives. At the end of this workshop, you will be able to: Describe NC LIVE & access NC LIVE tools from home or through your library

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Research to Give Your Business The Edge

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research to give your business the edge

Research toGive Your BusinessThe Edge

Using premium subscription content through NC LIVE & North Carolina libraries


At the end of this workshop, you will be able to:

  • Describe NC LIVE & access NC LIVE tools from home or through your library
  • Identify & use at least 3 NC LIVE tools for small business research
  • Find & read business magazines, journals and newspapers, like The Wall Street Journal
  • Introductions & Goals
  • What is NC LIVE, anyway?
  • Accessing Online Library Resources
  • Research Using:
    • Small Business Reference Center
    • Journals, Magazines & More!

(including The Wall Street Journal!)

    • Hoover’s Online
    • SimplyMap
  • Your Tour Guides this morning are:
    • Jill Morris, Assistant Director, NC LIVE
    • Steven Swartz, SimplyMap
    • Leslie Farison, Appalachian State University (Hoover’s)
  • And you are…
    • Your Name, Position/Title & SBC location, Your favorite business research tool, What you hope to gain from today’s session
what is nc live
What is NC LIVE?
  • A Consortium of Libraries Working Together
  • 201 Member Libraries
    • North Carolina Community Colleges
    • North Carolina Independent Colleges & Universities
    • North Carolina Public Libraries
    • University of North Carolina System
what is nc live1
What is NC LIVE?
  • Since 1998, helping North Carolina libraries in:
    • Supporting Education
    • Enhancing Economic Development
    • Increasing Quality of Life
  • Subscribing to premium online content
  • Providing equitable access to information statewide
  • Providing significant cost savings
what is nc live2
What is NC LIVE?

Research Databases

Streaming Videos


Magazines & Newspapers

Audio Books

accessing nc live resources
Accessing NC LIVE Resources
  • It’s FREE
  • It’s the SAME content across the state
  • How: Depends on your library…
accessing nc live resources1
Accessing NC LIVE Resources
  • First, visit your library’s website:
      • Embedded in Library’s Website OR
      • NC LIVE Website (
  • From home:
      • Password, Library Card Number, or Other (Student ID and password)
  • From on-campus or within a library:
      • No login required
accessing nc live resources2
Accessing NC LIVE Resources

Moral of the Story:

Ask Your Local Librarian!

For Business Research Help:

Talk to your local librarian, or try

accessing nc live resources3
Accessing NC LIVE Resources
  • For today’s purposes, we’ll all use the NC LIVE website to access NC LIVE resources.

  • See your handout for a “temporary password” if needed.
business research with nc live
Business Research with NC LIVE
  • Library tools via NC LIVE are complementary and are more powerful when used together.
  • We’ll use two fictional case studies to demonstrate.
  • Use your own examples and ask questions as we go!
case study 1 the yoga studio
Case Study #1: The Yoga Studio

Jennifer from _________ , NC

  • A registered yoga teacher with a strong following of local students.   
  • She has been teaching on the side out of her home at night for a few years, but it is her dream to quit her day job and open her own studio.
  • Jennifer needs to determine the best location for a yoga studio in the _________-area.
  • She needs to research the type of business she should develop (LLC? Sole Proprietorship?).  She wants to develop a business plan, and calculate potential profits.  
case study 2 the interior design business
Case Study #2: The Interior Design Business

Mark from _________ , NC

  • Two years ago, Mark started his own interior design business.
  • He had a business plan, but he’s not sure he researched the industry enough, and a slow economy has made life challenging.
  • Mark specializes in designing offices, including both residential and commercial spaces.
  • Mark needs new customers so he can continue to employ his assistant.  
  • How should he should target his efforts and find new markets for his services?
the nc live website
The NC LIVE Website
  • Visit,
  • Click on Business & Management
nc live

Business Research Tools

nc live1

Find a Magazine, Journal or Newspaper in Full-Text

hoover s online
Hoover’s Online

Search by industry – understand opportunities and potential profits

Search for specific companies/competitors, locations

Build a list – to use for mailings, cold calls, targeted marketing, etc.