Welcome to the Internet Marketing Ninjas Panel!

1. Welcome to the Internet Marketing Ninjas Panel!

2. Jim Boykin -CEO & Founder

3. Tip #1 - Part 1 - Utilize Authorship correctly for your site and take advantage of Author Rank. • Your author should have a bio page. • There should be a picture on that page.  If your author is a collaborative Pseudonym, you can use Morphthing.com to morph 2 faces into 1 face.This same picture should be used on Facebook, Twitter, Google Plus, Instagram, etc • The bio page should link to the Facebook, Twitter, Google Plus, Instagram, etc accounts for that person. • The bio page should also link to the pages that the writer has written that have received lots of citations (on your site and/or on other sites)

4. Tip #1- Part 2: Interlinking Your Author • An Author’s bio page can link to main pages that the writer has edited or made comments on. • All pages the writer writes, or edits, should link the bio page. • all profiles in social media should also link to this bio page.

5. ====================================== Tip #2 - Create a Quiz like this to get Free Links and Social Mentions

8. Chris Boggs -COO & CMO

9. Tip #3 - Monitor globally for good ideas, but if you have a global footprint try to localize. (also: never count on translation software alone) @boggles

10. Tip #4 -Mine the past for gold, and join the rush if someone else finds it @boggles

11. Tip #5 -Push boundaries but remain diplomatic @boggles

12. Bonnie Stefanick -VP, Data and Strategy

13. Tip #6 - The organic and paid report in adwords for finding high value secondary keyword targets. Also, to quickly distill large keyword SEO keyword lists grab modifiers from  negative keyword lists in adwords in execl; e.g. conditionally format instances of modifiers that you don't want.

14. Tip #7 -Mine your 404 server responses for any pages with backlinks for a quick link reclamation project

15. Thom Craver -VP, Development and IT

16. Tip #8 - Always tag inbound links.

17. Tip #9 - Always Segment for Meaning (Inbound and Outbound)

18. Tip # 10 Remember the local and international nuances of a common language When serving an audience in the region you're targeting, take care to look local, and to use the correct colloquialisms and language.  This will help improve authority, respect, trust and even persuasion. Additionally, it'll help with localized keyword targeting in the search engines, and communications in social media. @engine From Neil Marshal at Webmaster World

19. Some simple examples of British English and American English keyword differences: • Trainers (British) vs. Sneakers (American) • Nappy (British) vs. Diaper (American) • Car park (British) vs. Parking Lot (American) • Petrol Station (British) vs. Gas Station (American) Even the concept of Internationalisation and localisation (British) Internationalization and localization (American). It's not just keywords. Phrases from a local area can make a difference to acceptance. Local phrases can make a difference, and using the keywords with the correct localized phrases together and your business and its communications could look more like a friendly local business.

20. Ann Smarty -Brand & Community Manager

21. Tip #11 - When doing an outreach, check LinkedIn to find people who can better introduce you to the company. You'll be surprised how many common (or even second-degree) connections you have with the company business page on LinkedIn!

22. Tip #12 - When brainstorming, use Bulk Suggest tool to get an idea of what people are searching for using your base keyword: http://www.internetmarketingninjas.com/blog/content/heres-best-tool-content-brainstorming/

23. Jen Van Iderstyne -VP, Marketing

24. Tip #13 Use Trust and Action Items on Any Pages Users Can Come In On, not Just Home Pages and Main Landing Pages.

25. Tip #14 Track Internal Site Search To Find Trends and Usability Issues

26. Kris Jones -Chairman

27. Tip #15 - Leverage Facebook Paid Opportunities FB is throttling your ability to broadcast to your audience. But their incredibly powerful paid ad tools are worth exploring. Facebook offers "Facebook Audience," which allows you to serve ultra-targeted ads to your audience. This opens doors for cross channel marketing, re-targeting, and highly targeted incentive campaigns. In addition to audience, FB has the most robust demographic and geographical targeting tools in the game. Did you know that there are 8,600 Facebook users capable of being targeted in Shavertown, PA? You probably don't care - but I do because that's where I live! You can also filter your ads by gender, interest, socio economic status, and more!

28. Tip #16 - The most important Google Local Ranking Factors: reviews, local backlinks and geographical signals

29. Frank Bauer -Programming Ninja

30. Tip # 17 It’s about location, location, location when it comes to URLs

31. Tip #18 - Think “Curb Appeal” - Looking good to visitors and crawlers

32. Jim Boykin -CEO & Founder

33. Tip #19 - Look at the phrases your competitors are making money with, and make sure you have that content too.

34. Tip #20 - Use our Free Backlink Analysis Tool to sort your backlinks for finding "bad" links

35. Thanks for Joining Us!Catch us again tomorrow right here at 2:45 for “Ask A Ninja!”