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RTÉ Television Scheduling Drama Strategy - PowerPoint PPT Presentation
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RTÉ Television Scheduling Drama Strategy. Schedule Strategy. The overall Schedule Strategy for both RTÉ One and Two is agreed by the Television Programme Strategy Group on an annual and quarterly basis. This drives most of our Commissioning and Acquisitions decisions.
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Presentation Transcript
Drama Strategy
Schedule Strategy
- The overall Schedule Strategy for both RTÉ One and Two is
agreed by the Television Programme Strategy Group on an
annual and quarterly basis. This drives most of our
Commissioning and Acquisitions decisions.
We have to make the budget go as far as possible.
The Channels
- RTÉ One and RTÉ Two are complicated mixed genre PSB
channels that are topical and reactive, with very different core
audience profiles.
RTÉ One - Adults 35+
RTÉ Two – Adults 15-34
Complimentary Scheduling
- We have a Complimentary Scheduling Strategy across RTÉ
One and Two.
Where possible, we look to avoid genre and demographic clashes in a two channel offering.
We have very specific audience targets for each slot on both channels.
RTÉ Television Drama
- Everybody pays their Licence Fee and has the right to expect
RTÉ to produce Television Drama that reflects their lives in some shape or form.
We unashamedly want the biggest audiences possible for every Drama Production.
We are not interested in commissioning content for the
chattering classes or the Film Festival cognoscenti.
RTÉ Television Drama
RTÉ Drama production is massively expensive compared to
every other genre of output, therefore we are looking to
Commission and Schedule projects that have will major National
impact both in terms of share performance and critical reaction.
We really need the biggest bang possible for our buck.
RTÉ One Drama Slots
Fair City Sunday 2000-2030
Tuesday 2000-2030
Wednesday 2000-2030
Thursday 2000-2030
Expected National All Individual Share is 37%
*Fair City is by far the most important Drama on RTÉ
Television.
RTÉ One Drama Slots
The Clinic (Precinct Drama) Sunday 2130-2230
10x52’ in late Autumn
Expected National All
Individual Share is 35%+
Two-Part Dramas (2x52’) Sunday 2130-2230
(Bank Holiday Weekends) Monday 2130-2230
Expected National All
Individual Share is 38%+
One-off 1x90’ Drama/Irish Sunday 2130-2300
Features (incl. BCI funded projects)
Expected National All
Individual Share is 38%+
RTÉ Two Drama Slots
Drama Series Monday 2130-2220/2230
4x52’/6x52’/6x40’
Expected National Adults 15-34
Share is 25%+
Expected National All
Individual Share 20%+
Shortscreen Strand Monday 2350-2410/20
New Talent initiative
Duration – various
