WHAT DOES MEAN?

1. Sofia, 15/16 May 2006WORKSHOP ON GOOD AGRICULTURAL PRACTICESITALY ONE OF THE MAJOR PLAYERS IN EUROPEAN AGRICULTURE Carlo Badiali - Florence Chamber of Commerce

2. WHAT DOESMEAN? The Euro-Retailer Produce Working Group “EUREP” has developed the standard Eurepgap for fresh products as the minimum framework for the Good Agricultural Practice “GAP”, that is now accepted by the main European retailers. Based on Integrated Pest Management EUREPGAP is applicable to all producers and companies dealing with fresh products, and now represents the main standard requested by many of the international retailers

3. GOALS: To reduce the risks of food safety lapses in agricultural production and to objectively verify best practices with reference points to ensure that it is done systematically and consistently throughout the world.

4. ITALIAN EXPERIENCE (1) Since 1997 at least 3.000 producers and companies have been EUREPGAP certified in Italy. In particular: from 1997 to 2004 800 companies + producers from 2005 2.200 companies + producers.

5. ITALIAN EXPERIENCE (2) Such significant increase is dued to: German large scale retail trade growing interest. As a matter of fact from 1997 to 2004 Eurepgap certification was basically requested from Uk mass distribution. Since 2005 many important German large scale retail companies consider Europgap certification as a key issue. Germany is our most important export market in agriculture.

6. But there’s a difference…(1) • Today, large-scale retail trade (especially in the UK and Germany) requires Eurepgap as the main standard for the Good Agricoltural Practice. This means that mass distribution doesn’t provide a certification on its own but it commissions someone else to do it.

7. …and the difference is (2) In Italylarge-scale retail trade provides a certification on its own, mostly high-level quality standards, on basically three grounds: Food safety and welfare Against agripiracy: “made in Italy” brand forgery annually generate € 56,2 billion: half of our national food turnover. Food product quality, provenance and differentiation.

8. Italy certificates productsthrough: • TRACEABILITY: food tracking from farm to market. Compulsory and optional regulations. • ISO 9000: quality management (fulfil customer’s quality requirements, enhance customer satisfaction and achieve continual improvement of its performance in pursuit of these objectives) – volunteer regulations • ISO 14000: environmental management (minimize harmful effects on the environment caused by its activities and achieve continual improvement of its environmental performance) volunteer regulations • HACCP: achievement of food safety through compulsory regulations.

9. COLLECTIVE TRADE MARKS: owned by an organisation (such as an association), whose members use them to identify themselves with a level of quality or accuracy, geographical origin, or other characteristics set by the organisation. ORGANIC FARMING: a production system which avoids or largely excludes the use of synthetically compounded fertilizers, pesticides, growth regulators, and livestock feed additives PROTECTION OF GEOGRAPHICAL INDICATIONS, DESIGNATIONS OF ORIGIN AND CERTIFICATES OF SPECIFIC CHARACTER FOR AGRICULTURAL PRODUCTS: PDO, PGI and TSG

10. AGRIQUALITA’ Is a trademark established by Toscana Region which certificates and supports products obtained by: • organic farming practises • GMO banning

11. Organic Farming Italy has an outstanding position in EU: 35.000 farms organic certified for 2.400.000 acres

12. PDO (Protected Designation of Origin) Covers the term used to describe foodstuffs which are produced, processed and prepared in a given geographical area using acknowledged know-how.

13. PGI (Protected Geographical Indication) The geographical link must occur in at least one of the stages of production, processing or preparation. Furthermore, the product has to be well known and recognized as a high quality product.

14. TSG (Traditional Speciality Guaranteed) Does not refer to the origin but highlights a product of a traditional nature, either in the composition or means of production.

15. PDOand PGI allotment in Europe

16. The Florence Chamber of Commerce certifies: • Extra-virgin Olive Oil “Chianti Classico” (PDO)

17. And it’s involved in: • “Marron from Mugello” (PGI) certification • “Saffron from Florence” (PDO) certification

18. UE WINES CLASSIFICATION: • WINE: from 9 % to 15 % alcohol; • LIQUEUR WINE: from 15 % to 22 %; • SPARKLING WINE: over 7 %.

19. EU QUALITY WINES CLASSIFICATION • V.Q.P.R.D. Quality wines produced in specified regions; • V.S.Q.P.R.D. Quality sparkling wines produced in specified regions; • V.L.Q.P.R.D. Quality liqueur wines produced in specified regions; • V.F.Q.P.R.D. Quality semi- sparkling wines produced in specified regions;

20. MAIN ITALIAN WINE CLASSIFICATION Legally recognized and protected from EU: • DOCG (Controlled and guaranteed designation of origin); • DOC (Controlled designation of origin); • IGT (Typical geographical indication); • Table wine.

21. DOCG (Controlled and guaranteed designation of origin); • Maximum qualification laid down by Italian law for wines • An appellation which can be attributed only to those which have already enjoyed DOC status for at least five years • These wines are produced in a specific area

22. DOC (Controlled designation of origin) • Set up in 1963 to safeguard consumers in relation to the provenance and quality of wines • The production is related to a specific area

23. IGT (Typical geographical indication); • Dates to 1992 • Product specifications are less strict than those for the designation of origin but based on the same prerequisites • Controls on: - Yield of grapes per hectare of vineyard - Quality of wine per ton of grapes - Minimum natural alcohol and that at the time of launching at the market

24. DOCG, DOC and IGT consistence in ITALY • D.O.C.G.: 32 • D.O.C.: 309 • I.G.T.: 119

25. ITALY is made up: • 20 regions (each one with one or more provinces) • 103 provinces (each one with more municipalities) • 8.104 municipalities

26. CHIANTI DOCGA WORLDFAMOUS WINE: Chianti DOCG is produced in six provinces of Tuscany: Arezzo, Florence, Pisa, Pistoia, Prato, Siena all put together make up the largest wine producing area in Italy, counting in all or part of 100 municipalities.

27. V.Q.P.R.D.CLASSIFICATION IN FLORENCE AND PRATO PROVINCES • Chianti • Chianti subzones (rufina, montalbano, colli f.ni, Montespertoli) • Chianti classico • Carmignano vineyard farm microzone V Q P R D hamlet • Pomino: rosso , bianco, vinsanto • Colli dell’etruria: bianco, rosso, rosato, • vinsanto • Bianco dell’empolese: bianco, vinsanto; • Vinsanto del chianti classico; • Vinsanto del chianti; • Vinsanto di carmignano; • Rosato di carmignano; • Barco reale. municipality subzone D.O.C.G. zone (vine) zone (vine) D.O.C. • Alta valle della greve; • Colli della toscana centrale; • Toscano o toscana nelle tipologie: • bianco, bianco frizzante, rosso, • rosso novello, rosato. vine + zone I.G.T. V d T colour TABLE WINE

28. Chemical analysis and organoleptic exam through sample probing • CHEMICAL-PHYSICAL ANALYSIS: Values in line with product specifications • ORGANOLEPTIC EXAMINATION: • Colour (sight), • Perfume (smell), • Flavour (taste),

29. CERTIFICATO DI ANALISI ORGANOLETTICA DEI VINI DOC E DOCG CAMERA DI COMMERCIO, INDUSTRIA, ARTIGIANATO E AGRICOLTURA DI FIRENZESEGRETERIA COMMISSIONI DEGUSTAZIONE VINO DOC E DOCG • Riserva OSSERVAZIONI E CONSIGLI: _______________________________________________________________________________________

30. The Florence Chamber of Commerce promotes (domestic and international market) and certificates agriculture products also through its special agencies: • Promofirenze • Laboratorio Chimico Merceologico