Why have a Logo? • 1. Most important visual marketing tool for your company • Creates a positive powerful first impression • 2. Promotes brand recognition • Conveys company mission, products or services
A business logo should reflect your taste and interest. It should be an original representation of who you are and what you would like people’s first impression of your business to be. 3. What makes a good Logo? • A business logo is a custom design to target your audience • Reflects the nature of your business and what you offer • It should be an original representation of who you are. • Should work well in all mediums: signs, letterhead, business cards, products, billboards (4. All places you would use a business logo!)
VISUAL • Logos need attention value • Uniqueness • Graphical message • What visually sets you apart from the crowd?
UTILITY • Will logos stay durable in changing trends, formats and media? • Logos may be visually strong but because of complex shape and color may be difficult to reproduce in various sizes and colors • 5. Logos have to function in black and white
CONCEPTUAL • What do you want to tell the viewer? • What will they understand about your business from your logo? • Concepts may be good but contain too many elements.
Design Variations • 6. Experiment with different variations • Color • Text • Graphic
7. Things to consider… • Things that describe or represent your individuality. • Possible names for your Interior Design Business. • Evaluate theses items and create a logo that is appealing to the public and that you are proud of. • Look at the examples from class to get ideas, or be creative and come up with your own theme and design.
Creating Your Logo: Final Plan • Sketch and practice on scratch paper until you are happy with the results. • When you have perfected your logo place a copy of the logo on this assignment sheet. • You will use this logo through the semester on your design projects!