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Advertising - PowerPoint PPT Presentation


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Advertising. Advertising. Everywhere you look, you see ads. Advertising is a tool used to get people to want to buy something. The main reason ads are created is to sell something. To decode any ad, just answer these questions :. Who is responsible for the AD?

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Presentation Transcript
advertising1
Advertising
  • Everywhere you look, you see ads.
  • Advertising is a tool used to get people to want to buy something.
  • The main reason ads are created is to sell something.
to decode any ad just answer these questions
To decode any ad, just answer these questions:
  • Who is responsible for the AD?
  • What is the ad actually saying?
  • What does the ad want me to do?
consumer
Consumer
  • A consumer is someone who buys and uses products and services.
slide5
Ads
  • Ads are crated to convince people to think or do something in particular.
  • For example, a sneaker company’s point of view might be that you can’t be a real athlete without special shoes-their shoes.
slide6
Law
  • Advertisers are required by law to tell the truth, and most advertisers work hard to do this.
  • The FTC (Federal Trade Commission) is a government agency that works to protect consumers from being hurt by advertising.
target audience
Target Audience
  • Most ads are directed to a target audience-a group of people who advertisers think will buy their product.
  • They put the ads where the target audience is likely to see them.
  • Advertisers use research to learn about their target audience
techniques
Techniques
  • Association
  • Call to Action
  • Claim
  • Games and activities
  • Humor
  • Hype
  • Prizes, sweepstakes and gifts
  • Sales and price
  • Repetition
  • Endorsements
  • Fear
questions to ask yourself
Questions to ask yourself
  • How much do you know about the actual product?
  • What do other people who used the product think of it?
  • Does the product fit your budget?
  • Where else can you find information about the product?
create an ad
Create an AD
  • Know the target audience
  • Use research to learn about the target audience
  • Where should the ad appear?