1 / 7

Understanding Adwords and the Content Network: A Guide to Effective Online Advertising

Dive into the world of Adwords and the Content Network with insights from James Bird. Discover how the Search Network displays ads on Google search results, while the Content Network showcases ads on relevant external sites. Learn to select keywords, target specific sites, and leverage a combination of strategies to enhance your ad visibility. Equip yourself with the necessary tools for a successful campaign, including keyword research, ad previews, and tracking resources. Boost your online marketing efforts with this comprehensive approach!

fisseha
Download Presentation

Understanding Adwords and the Content Network: A Guide to Effective Online Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Adwords: The Content Network By: James Bird

  2. WTF is Adwords and the Content Network • Adwords.google.com • Search Network – is when I got to google.com and type “household repair” and ads show above and to the right of results • Content Network – ads on other non-search sites. IE your blog about “cats in people clothes.”

  3. WTF is the Content Network

  4. How it Works • You can pick keywords and have your ads show up on sites/pages of sites related to those keywords. • You can pick sites/pages and have your ads just show on those sites/pages. • You can do a combo of both and have your ads on show up on a site and then on pages only related to a keyword. IE – About.com pages related to keyword “Weight Loss”

  5. What You Need • A site to send traffic to • An Adwords Account • Excel & Adwords Editor • Prosper202 – affiliate tracking • Image Editor – Photoshop; Fireworks; GIMP • Adwords Digger, or Site Sniper Pro • Image Ad Builder • When You Forget – Adwords Help

  6. Research • You need to learn about related keywords, competitor ads, and related sites • Keywords: Adwords Keyword Tool (demo) • Comp Ads: Google Ad Preview, SpuFu, • Related Sites: Adwords Digger, or Site Sniper Pro

  7. Setting Up A Campaign • Use All The Tools and Demo

More Related