FY’15 MSPF Technical Assistance Session

1. FY’15 MSPF Technical Assistance Session April 29, 2014 – Brooklyn Park, MD April 30, 2014 – Easton, MD May 1, 2014 – Hagerstown, MD

2. FY ’15 MSPF APPLICATION What Implementing MSPF Coalitions Need to Know to Apply for MSPF Expansion Funding

3. FY ‘15 Purpose and Funding • Maryland has received a 12-month “no-cost” extension of its MSPF initiative through June 30, 2015 • Since this is the final year of this initiative, there will be a number of changes that will be described in detail today 3

4. FY ‘15 MSPF Funding • Maintenance MSPF Awards of $76,660 to all 19 jurisdictions currently implementing their Strategic Plans • To maintain FY ‘14 levels of approved MSPF activities • These awards have already been made to your County and the county will submit an MSPF budget in this amount as part of its overall application to ADAA , due May 9, 2014 4

5. FY ‘15 MSPF Funding • FY ‘15 MSPF Supplemental awards will also be made to each implementing jurisdiction, for • Required additional data collection and evaluation activities and evaluation hours that are associated with this being the final year of the initiative • Requested increases in the quantity, quality & sustainability of your efforts 5

6. Supplemental Awards (cont.) • Requested expansion of MSPF Coordination activities/hours due to expanded efforts • Amount of supplemental funding request to bedetermined by the MSPF Coalition, based on the level of additional evaluation hours and proposed increases in implementation and coordination activities • Coalition determines this amount based on what they feel they can realistically do in FY ’15 • Proposals due June 4th; supplemental awards to be made in early July 2014 6

7. Taking MSPF to the Next Level: Expansion of mspfevaluation and data collection activities

8. Overview of Evaluation • Process Evaluation • Documents all aspects of the implementation of an intervention • Assesses whether key action steps from the implementation plan occurred as expected • Outcome Evaluation • Documents whether implemented strategies triggered a change in contributing factors, intervening variables, and priorities 8

9. Process Evaluation • What activities were implemented? • Were activities implemented as planned? • Who participated and for how long? • Were the resources sufficient? • What obstacles were encountered? • Strengths and weaknesses of the implementation? • What adaptations were made? 9

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11. Outcomes Evaluation • Outcomes evaluation measures changes that occur as a result of implementing a strategy • Short-term Outcomes Evaluation measure changes in contributing factors, knowledge, attitudes, or skills • Long-term OutcomesEvaluation measures effects of the strategies on the selected priority(ies). For example, the reduction in past 30 day alcohol use in youth age 12-20 11

12. Examples of Outcomes Measures • Decline in number of alcohol licenses issued • Decline in the number of conditional use permits utilized when granting alcohol licenses • Increase in the number of alcohol outlets in compliance • Increase in the number of public events that restrict access to alcohol 12

13. Examples of Outcomes Measures • Decrease in availability of alcohol to youth at special events and in public places (e.g., number of patrons under 21 being able to purchase, get, or consume alcohol) • Rates of DUI arrests and convictions • Number of calls to law enforcement complaining of incidents related to alcohol outlets • Number of ER admissions that involve alcohol 13

14. Evaluation Plan • What will be measured • Design of the evaluation • Who/What to assess? • When to conduct the assessment? • Who will collect the data? • Methods to be used in the evaluation and develop a plan to put those methods in place • Analyze the data and interpret the findings 14

15. Expanding Data Collection & Evaluation Efforts • Tracking additional process and outcomes measures (handout) • Updating short-term objectives • Change from process to an outcome objective (e.g. distribution of # educational materials to surveying of adults’ behavioral changes) • Develop new objectives when old objectives have been met • Adjust goals based on previous years of implementation 15

16. Expanding Data Collection & Evaluation Efforts • Train members of the coalition to collect data • surveys, focus groups, environmental scans • Update data collection tools for current and emergent data needs • surveys, focus group questions, tracking logs • Identify new sources of data 16

17. Expanding Data Collection & Evaluation Efforts • Actively involve MSPF coordinator and coalition members in data collection and evaluation efforts • Monthly tracking of implementation activities • Regular follow-up with implementing partners • Consistent sharing and reassessment of implementation activities with coalition and partners 17

18. Taking MSPF to the Next Level: Increasing the Quantity of mspf activities

19. Important Steps - Quantity • Meet with partners to determine capacity • Determine potential effectiveness of increase • Determine the level of increase possible • Determine additional resources (e.g. man-hours) needed • Update planning documents to highlight how changes will be implemented • Determine new measurable outcomes

20. Examples of Quantity Changes • Expand enforcement efforts • Increase compliance check coverage (e.g. percentage, frequency) • Increase frequency of patrolling activities (e.g. from seasonally to monthly) • Increase the target area covered • Increase partnerships • Adjudication supplemental activities • Increase amount of media advocacy

21. Examples of Quantity Changes • Expand media advocacy efforts • Increase media contacts (e.g. press releases, letters to the editor, etc.) • Increase media partnerships • Increase mediums of coverage (e.g. TV, radio, etc.) • Increase PSA coverage regarding MSPF priorities and activities • Increase surveying of community members for awareness of MSPF activities/priorities

22. Examples of Quantity Changes • Expand media messaging efforts • Increase surveying of target population to measure message absorption and effectiveness • Increase testing of messages to ensure credibility and resonance with target population • Increase frequency of messaging updates (progressive message development) • Increase mediums of coverage (e.g. TV, radio, etc.) • Continually reassess current local level data to develop target messaging

23. Examples of Quantity Changes • Expand responsible beverage training • Increase number of qualified trainers in community • Increase number and location of classes offered • Increase partnerships with retailers and other key stakeholders • Increase amount of media advocacy • Increase efforts to affect policy changes • Increase surveying of training participants

24. Taking MSPF to the Next Level: Increasing the Quality of mspf activities

25. Important Steps - Quality • Review protocols and evidenced based guidelines to determine if all key components are being implemented • Meet with partners to determine capacity and recruit new partners if necessary • Determine additional resources (e.g. trainings) needed • Identify any necessary policy changes • Update planning documents to highlight how changes will be implemented

26. Examples of Quality Changes • General measures • Increase efforts at local level policy changes • Increase media advocacy of all strategies and priorities • Implement all components of comprehensive protocols • Increase training in best practices • Increase partnerships with skilled professionals

27. Examples of Quality Changes • Expand enforcement efforts • Formalize protocol development (e.g. selection of retail sites for compliance checks) • Increase trainings and conduct selective recruitment • Communicate findings with businesses and community • Expand media awareness and advocacy efforts • Contact local legislators to support efforts • Hold meetings with people in key positions • Get media coverage of the problem • Develop comprehensive tracking tools and databases • Institutionalize policies for sustainability

28. Examples of Quality Changes • Expand media advocacy efforts • Increase media contacts (e.g. press releases, letters to the editor, etc.) • Increase media partnerships • Increase mediums of coverage (e.g. TV, radio, etc.) • Increase PSA coverage regarding MSPF priorities and activities • Increase surveying of community members for awareness of MSPF activities/priorities

29. Examples of Quality Changes • Expand media messaging efforts • Hire a media messaging or social marketing specialist • Progress from awareness messaging to social marketing messaging (actionable behavior change) • Increase surveying of target population to measure message absorption and effectiveness • Continually reassess current local level data to target messaging and use this data in messaging campaigns • Increase testing of messages to ensure credibility and resonance with target population • Follow a communication plan with a phased protocol and primary and secondary messages

30. Scenario Floyd County’s “Drinking is NO Fun” Media Campaign • In 2013, Floyd County’s coalition: • Distributed informational awareness materials to 350 parents at 10 different community events. • Placed two targeted billboards on the main highway going into the town center – one during the winter holiday season and one during the summer. • Developed a poster campaign with three separate messages about the harms of drinking that were posted in the middle and high schools.

31. Scenario What are some ways the “Drinking is NO Fun” Campaign could be expanded? What are some ways the “Drinking is NO Fun” Campaign could be evaluated?

32. Scenario What are some ways the “Drinking is NO Fun” Campaigncould be expanded? • Survey youth for message recognition and retention. • Survey local youth for social norms perception and consumption data (to use in messaging) • Development of new, next-step student and parent messaging (with media specialist input) • Action steps for parents • Social norms messaging for students

33. Scenario What are some ways the “Drinking is NO Fun” Campaigncould be expanded? • Prior to dissemination, market testing of new messages with target population to make sure the message is focused, relatable, and credible • Create an updated communication plan • Timeline • Frequency of message releases • New media and locations to target • Marketing strategy (e.g. branding)

34. Scenario What are some ways the “Drinking is NO Fun” Campaigncould be evaluated? • Number and type of messages, mediums, venues, etc. • Survey youth for message recognition and retention. • Survey to determine change in perception and behavior as a result of media campaign (youth and adults)

35. Taking MSPF to the Next Level: Capacity and sustainability

36. Capacity and Sustainability • Promote MSPF efforts and outcomes to the community • Media advocacy • Partnership building • Community Town Halls • Local county commissioner meetings

37. Learn How to “Talk” Data • Know your audience • Levels of understanding vary • What message do you want to provide? • What is important to the listener? • Why is this important? • How does this data effect them and their community? • Sell the project and the coalition’s efforts in relation to the listener’s interests

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39. Reviewing Past & Present Partners: Looking Towards the Future • Who helped with the jurisdictional assessment? • Who’s doing similar work in the community now? • What partners would continue to champion your efforts?

40. Finding Future Funding • Partners may have funding available. • Identify a person who can monitor funding opportunities. • Drug Free Communities Grant • STOP Act

41. Your Ultimate Goal • Changes in policies and standard procedures will help make your current efforts become permanent. • Local, regional, and state level advocacy for change • Engage “major player” partnerships at the state level • Professional consultants can help move local policies forward

42. Sustainability Resources • MSPF Website http://adaa.dhmh.maryland.gov/mspf/SitePages/Sustainability.aspx • SAMSHA/CAPT Website http://captus.samhsa.gov/prevention-practice/strategic-prevention-framework/sustainability

43. FY ‘15 MSPF Application Administrative & Budget Procedures

44. Application Package • The FY ‘15 MSPF Application package includes the following documents • Updated Strategic Plan Summary • Updated MSPF Implementation Plan • Updated Implementation Budget • FY ‘15 Budget Narrative which includes implementation and administrative cost breakdowns • Updated forms will be on ADAA/MSPF website week of May 5 44

45. Budget Requests • All Coalitions will be required to purchase/secure additional evaluation hours to reflect the additional data collection & evaluation activities described earlier • May include increasing current MSPF Evaluator’s time and/or bringing in an additional data collection/evaluation person • Base the amount of funding needed on the additional data collection and evaluation activities included in your updated Implementation Plan 45

46. Budget Requests • All coalitions may request additional funds for increasing the quantity, quality and sustainability of their approved MSPF strategies • Request must be documented in their updated MSPF Implementation Plan & Budget • Must reflect the cost of any additional data collection activities connected to each MSPF Strategy • Coalition’s request based on how much more it can realistically do and what it will cost 46

47. Budget Requests • Coalitions may request additional funding to purchase/secure additional coordination hours that will be needed to coordinate their expanded MSPF activities • May include increasing current MSPF Coordinator’s time and/or bringing in an additional person to assist the MSPF Coordinator • Jurisdictions in which the Prevention Coordinator is also the MSPF Coordinator are required to use supplemental MSPF funds to secure an assistant MSPF coordination person 47

48. Budget Requests • Base the amount of funding needed on the additional coordination time that will be needed to effectively coordinate your expanded activities 48

49. FY ‘15 Budget Narrative • The Budget Narrative Chart ties together the Implementation and the Administrative costs of your MSPF project • It is where you describe activities & costs not included in your Implementation Plan & Budget • your increased FY ‘15 evaluation and coordination needs and budget items • your enhanced capacity and sustainability efforts 49

50. Application Time Line • Application Time Line: • April 29 - May 1: TA Sessions • May 9: Maintenance MSPF Budgets due to ADAA with county Block Grant application package • May: Coalitions plan FY ‘ 15 MSPF activities and work on FY ‘15 application documents • June 4: FY ‘15 application documents due to ADAA 50