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Promoting Driving Safety

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Promoting Driving Safety - PowerPoint PPT Presentation

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Promoting Driving Safety

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Presentation Transcript

  1. Promoting Driving Safety Barry Schwartz May, 2011

  2. Two Types of Decision Making • System 1: Automatic, fast, non-conscious, effortless • System 2: Deliberate, slow, conscious, effortful

  3. Problems with System 1 • Miscalculates risk • Optimistic bias

  4. How to Improve Driving • Make it more deliberate • Train better automatic systems • Outside strategies: Re-engineer the environment

  5. Changing Automatic Decisions: The Power of Moralization • MADD • Side-stream smoke

  6. What Moralization Does • Brings deferred consequences to the present • Substitutes rules for judgment

  7. How to Moralize • Vivid examples • Social norms

  8. Outside Strategies: Reconstructing the Environment • The lesson from eating • Chevrons in Japan

  9. Libertarian Paternalism • Organ donation and savings • There is no neutral