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Paperly Marketing Tactics & Current Promotions

Discover Paperly's latest marketing tactics for direct sellers, including hostess promotions, retiring products, and business development strategies. Take advantage of the upcoming conference and incentive trips for 2012. Maximize customer enthusiasm through delivery and social media engagement. Explore the benefits of Paperly's marketing portal and networking groups to boost your business.

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Paperly Marketing Tactics & Current Promotions

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  1. Marketing Tactics January 17, 2012

  2. Current Hostess Promotion • January’s Hostesses receive: • A free personalized key chain • Free shipping on your order • Paperly’s standard HostessRewards continue to apply! Retail value: $14.95 www.paperly.com/pdf/Paperly_Key_Chain_Jan2012.pdf

  3. Free Shipping • For the foreseeable future, spend at least $100 & we will ship the order directly for free! www.paperly.com/pdf/Paperly_Free_Shipping_Jan2012.pdf

  4. Retiring Products • Certain products/designs will be retired when Paperly’s new catalog is launched: Available in Border Collection Napkins still available, just icons disappearing www.paperly.com/pdf/Paperly_Retiring_Products_Jan2011.pdf

  5. Starter Kit: New & Improved • More value, lower price: $99 • Personalized samples at 40% off for 40 days www.paperly.com/pdf/Paperly_40-Off_40_Days.pdf • $30 towards personalized marketing materials www.PaperlyMerchandise.com • 12-Week Roadmap to Success www.paperly.com/pdf/Paperly_Starter_Kit.pdf

  6. 12-Week Roadmap to Success

  7. New “Active” Definition • An "Active Consultant" is one whose PSV is greater than or equal to $200 over the past three (3) months (i.e. a “rolling quarter”) • True intent: To prevent demoralizing new enrollees • The greatest impact of being Inactive? It eliminates your downline commissions! www.paperly.com/policy-statement.asp

  8. Business Development Leaders (BDL) • Will support the growth of Paperly’s existing and future leaders’ businesses by allocating inbound leads to BDL members • Stringent qualifications (see PDF below) • Consultants need to qualify each and every month • Leads need to be earned • Prevents an over-reliance on HQ for leads www.paperly.com/pdf/Paperly_BDL_Program.pdf

  9. Upcoming Conference • Welcome reception • New product introductions • DSA’s President: “An insider’s view of the direct selling industry” • Networking & brainstorming • Awards & recognition • Lots and lots and lots of fun www.paperly.com/pdf/Paperly_2012_Conference_Agenda.pdf

  10. Cruisin’ Into 2012 • Earn a 3-day, 2-night cruise with Paperly, plus a $250 travel allowance • Qualification period: 01/01/12 – 04/30/12 www.paperly.com/pdf/Paperly_2012_Incentive_Trip.pdf

  11. Tonight’s Topic: Marketing Tactics

  12. At Parties / Multi-Vendor Events • Stickers / contact info on your order forms • Ask: “Are you interested in hosting / joining?” • Leads Sheets • Virtual Office  Downloads  Printable PDFs • Business cards • Signs on your table • “Open Date Calendar” • “Help Wanted” • Banners / Placards Customer enthusiasm is greatest at purchase.Be sure to take advantage of this!

  13. Never Underestimate the Delivery • Stickers /contact info on products • Many purchases are gifts where the recipient knows little, if anything, about your business • Handwritten notes in bags • Next month’s Hostess promotion • Personalized delivery • In the most public place possible, preferably with lots of friends around Customer enthusiasm runs extremely high at delivery.Don’t miss out!

  14. E-Newsletters • Paperly’s e-newsletter service starting March 2012 You control the sidebar, including a photo, welcome message, contact information and links. Paperly will contribute 2-5 pieces per newsletter • Sneak Peek will occur at Conference next week

  15. Social Media • Facebook, Twitter, blogs, YouTube, LinkedIn, etc. • If you don’t know what to do, review others pages for best practices • Can be beneficial, but also can be a big distraction • Suggestions • Quality beats quantity • 10-15 minute commitment every day – no more! • It’s a dialogue, not a monologue • Product images generate the greatest response • Giveaways and contests can help build an audience

  16. Paperly’s Marketing Portal • Personalized materials, professionally printed, reasonably priced • Business cards • Banners / Placards • Postcards • Gift labels • Car clings (magnetic & vinyl) • You can use Paperly Dollars – ask for promo codes • Check it out if you haven’t already! www.PaperlyMerchandise.com

  17. Networking Groups • Create & practice your 30-second elevator pitch • Need ideas? • Women-only networking groups are often most beneficial • Ask other small business or direct sellers in your community what they do • Ask your local Chamber of Commerce for ideas • Bring plenty of business cards and samples • Be prepared to ask for referrals • Doctors, lawyers, real estate agents, etc.

  18. In Your Community • Set-up a table one weekend a month at a local retail store • Sponsor an event for your favorite charity • Hold a “thank you note” event • Connect with your school’s PTA • Offer products in your school’s color or using their logo Other ideas???

  19. A Few More Announcements…

  20. Thursday’s Opportunity Call • “Is Paperly Right for You?” • 30-minute call, no cost, no obligation • Open to Recruits & Consultants • Need to register… www.paperly.com/info

  21. Launch of Spring 2012 Catalog • Early February – Sneak Peek at Conference • New Consultants will receive catalogs as an extension of their recently purchased Kit • If enrolled after 09/01/11 and your 2011 PSV > $0 • If enrolled after 01/01/12  automatic • New sample set • 33% sample sale You’ll be able to order catalogs & samples VERY soon!

  22. February’s Hostess Promotion • Host a Paperly party in February and earn a free personalized note cube Retail value: $26.95 / Hostess price: FREE www.paperly.com/pdf/Paperly_Note_Cubes_Feb2012.pdf

  23. Questions?

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