ShopSavvy John BoydCo-Founder and COO Connect With Us! @ShopSavvy www.facebook.com/ShopSavvy Email me at email@example.com
What is ShopSavvy? The No. 1 mobile shopping assistant with over 25 million downloads. All word of mouth - no paid acquisition Million+ new users a month New Wallet feature Major brands: HP, Best Buy, Panasonic, Levi’s, US Cellular, etc.
How does ShopSavvy work? Reads standard barcodes, as well as QR codes to provide product information and advice with the product in hand Wallet used to checkout and buy
Shopping is Changing • Online shopping used to be on the PC at home – now it’s going mobile with desktop power in your hands • The result? The biggest change in local retail in more than 30 years • ShopSavvy helps brands and retailers to adapt by reaching their consumers in a new, more targeted way with new types of conversations
The Ultimate Mobile Shopping Experience • ShopSavvy provides consumers with the power of product searching at their fingertips, with features including: • Price comparison • Targeted offers • Social shopping • Live inventory • One-tap purchasing
Bridging Online with Offline Retail 2011 U.S. Offline Retail Market Size 2011 U.S. Online Retail Market Size $2.8T $156B (5.5% of Offline Retail) ShopSavvy unites the in-store shopping community with growing ecommerce market through its seamless mobile shopping experience that encourages both in-store and online purchasing.
Mobile Disrupting Traditional Retail ($ in billions) Merchandise Purchases Made on Cell Phones in the U.S. 99% ‘09 – ’14 CAGR A recent IDC Retail Insights study showed roughly 45% of all smartphone users had used their phones to perform “due diligence” on a store’s prices According to Coremetrics, 5.6% of retailer website visits on Black Friday were from smartphones– over 50% increase since 2009 Source: IE Market Research, Q3 2010.
Mobile Shopping Activities Source: Nielson
Value Proposition Combining the pricing power of online with the convenience and immediacy of local Revenge of the local merchant! ShopSavvy is starting new conversations between local and online retailers and their customers.
Financial Payments & Social Media Users share photos with friends to vote who has the cleanest shave. Users with most votes win Philips Norelco products • NFC • Value proposition in U.S. • Other technologies • Extra product info • Autonomic in-store shopping experiences • A way for local retailers to compete with ecommerce • Gain loyalty with local deals& services you can’t get online • Great for complicated goods or those that require immediacy • Social buying via: • Promotions • Contests • Shopping games • The times of standing in line outside Walmart for a $5 blender will end
The Future of Shopping The Amazon onslaught turns bloody and will get worse before it gets better. But the tide is starting to turn….
The Future of Shopping • Retailers learn to fight back with technology • Mobile innovation originally hurt local stores, but it’s now the solution for retailers seeking new ways to engage consumers in store • Mobile brings back the old Turkish Bazaar - moving from 1:Many Conversations to 1:1, with offers based on: • History, loyalty, interests, inventory, persuasion or pure yield management
Case Study: Best Buy Scavenger Hunt Fun and engaging program that moves shoppers to new aisles!
The Best Buy Results Drove27,000 users to the store searching for products over three weekends Average distance traveled after seeing the ad -- 6.91 mi. Very High Tap Through Rates: 10% Created new product discovery bydriving consumers to new aisles in the store and from competing stores
The Future of Shopping with ShopSavvy ShopSavvy creates a more connected shopping experiencebetween retailers, consumers and brands. The advantages between online and local retail will become more even.
Adapting to the Changing World of Retail • Brands and local retailers need to use technology to shape the future, before it shapes them • Start with ShopSavvy, the largest neutral mobile shopping platform that allows your brand to give its consumers a better shopping experience with: • Highly targeted offers at the point of sale • Ads that educate, entice and close • Ability to purchase with one tap