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Enertia Powercycle

Enertia Powercycle, founded in 2001, offers fun and stylish green transportation solutions. Targeted at college students, it is fully electric, customizable, and eco-friendly. With distribution via Best Buy and media coverage in various channels, Enertia Powercycle is the go-to choice for affordable and stylish green commuting options. Join the movement towards sustainable transportation today!

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Enertia Powercycle

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  1. Enertia Powercycle Andy Begay Kelley Shannon Noah Klumpp Calvin Seidler Kevin Morykwas Patrick Dugan Charity Guidry Mackenzie Ray

  2. Enertia Powercycle

  3. Where Brammo Started • Founded in 2001 • Green Transportation • Fun • Stylish • Simple

  4. Where Brammo Is Currently • Distribution with Best Buy in California and Oregon • Targeted individuals interested in green transportation

  5. Where Brammo Is Going • College Campuses • Affordable Green Transportation • Stylish

  6. Go Team! Go Green!Target Audience • College Students • Living on/near campus

  7. The Competition • Zero Motorcycles

  8. The Competition • Segway • Bicycle • Hybrid Car ~ Toyota Prius

  9. Media Strategy • National • Television • Print • Magazines • Cosmo • Car and Driver • Online and Social Networking • Best Buy • Facebook

  10. Media Strategy • Local • Out-of-Home Media • On Campus Events • Billboards • Print • Campus Newspapers • Radio • Partnership • Coca-Cola

  11. Creative Strategy

  12. Creative • National TV Campaign • Link: http://www.youtube.com/watch?v=Xeea-doT2M8

  13. Creative • Magazines • Car and Driver, Motorcyclist, Cycle World

  14. Magazines • People, Time, Mac World

  15. Creative • Magazines • Cosmo, Elle, People -Made from recycled materials and 100% recyclable -No gasoline, no motor oil and no petrochemicals -Fully customizable -Completely electric -First electric power cycle designed -Sold and repaired conveniently at any Best Buy

  16. Creative • Magazines • Special Edition • Passion Pink

  17. Creative • Online

  18. Creative • Social Networking

  19. Creative • On-Campus Events ~ Fall • Tailgating • Free Cokes • $1 Hotdogs • Simulator Rides • Giveaways

  20. Creative • On-Campus Events ~ Spring • Free Cokes • Simulator Rides • Giveaways

  21. Creative • Billboards

  22. Creative • Billboards

  23. Creative • Campus Newspapers and Radio

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