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Shift into Winter

Shift into Winter. We have a problem in the winter. Casualty crashes caused by driving too fast for conditions double. 328. 167. October. December. 3. Reduce winter-weather related deaths and injuries on BC roads. 4. Winter Driving Safety Alliance. 5. The main messages.

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Shift into Winter

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  1. Shift into Winter

  2. We have a problem in the winter Casualty crashes caused by driving too fast for conditions double 328 167 October December 3

  3. Reduce winter-weather related deaths and injuries on BC roads 4

  4. Winter Driving Safety Alliance 5

  5. The main messages Always check weather and travel conditions. Avoid driving when they are bad. If you have to drive, drive smart: • Make sure your vehicle is winter ready • Give yourself lots of extra time • Carry an emergency kit 6

  6. Posters and Ads 7

  7. Posters and Ads 8

  8. Paid and earned media campaign 9

  9. Spreading the word • Advertising campaign sponsored by WorkSafeBC and MoTI in three communities • Kamloops • Kelowna • Prince George • Print, radio, transit, online, Google, Facebook • Advertising campaign sponsored by individual road maintenance contractors 10

  10. Spreading the word • WorkSafeBC, MoTI and other Twitter accounts • MoTI permanent and mobile message boards 11

  11. Information sources ShiftIntoWinter.ca DriveBC.ca 12

  12. Tipsheets 13

  13. Tipsheets 14

  14. Checklist 15

  15. What to do now • Spread the word • Promote ShiftIntoWinter.ca and DriveBC.ca • Download posters, tip sheets and checklist • Distribute them to fellow workers, friends and family • Shift into Winter yourself! ShiftIntoWinter.ca DriveBC.ca 16

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