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: : : A9423338 A9423340 A9423344 A9423332 A9423353

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: : : A9423338 A9423340 A9423344 A9423332 A9423353

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    1. ???? ????: ??? ?? ??:??? ??:??? A9423338 ??? A9423340 ??? A9423344 ??? A9423332 ??? A9423353

    3. ?????? ????:?????????? ????:?????????? ????:??????????????????? ?????? (96/4/14??) ?????:??????????????????? ?????(96/4/14??) ????:??????????????OBU??? ?????????????????,? ???????????

    4. (?)???? ??90?:??????????????????? ??????????????????? ??????????????????? ???????????? ??90?:??????????????????? ???????? ??91?:????? ??93?7?:?????????????????? ???? ??93?10?:???????

    5. (?)???? ??????????????? ,???????? ???????? ?????????????????? ???????????????????????? ??????

    6. (?)??LOGO ??????????,???????????? “TAISHIN” ????? “TS” ??????????? ??TS??????????? :????????? ?????????? ????????,???? :?????????? ????? ?????????:??????? ???????:???????????????? ????????,????????????? ??????

    8. (?)????

    9. ?????? ??2007?11?:??????????42????39?,???????????3339????3954?? ??2008?????,?????,????????,??????????,?????????????,??????,???????,2008?????????? ?????????,2008?37??????,??17???????,???????128.42????,???????????4.34??,???????????????????

    10. ?????? ???????????????2009??????, ??????????????????? ??:1.?????? 2.?????? 3.???? 4.???? 5.????

    11. (?)????????

    12. (?)?????? ??????:????????????????? ??,???????,??????????? ??? ???????????:????????? ??????:?????????????

    13. (?)???????

    15. ??????? (?)?? 1.???????????? 2.????,?????,????????????? 3.2009?????,???? 4.????

    16. ??????? (?)???? 1.?????????????????????,?? ??????????????-????????? 2.????1%?2%??????,???????? ????? 3.????????? 4.???????????-???????

    17. ??????? (?)???? 2009??????,???????,???????????????????????????????,??????????????,???????? ??????,2009???,?????????????????????,???????????????????

    18. ??????? (?)???????? ??????????????????,???????????,???????????? ??????,??????????,???????????????? ????????,????????,???????????,????????????????

    19. ????? ??????????????????? ?????,??????????,???? ???????????????,????? ??? ???????????????????? STP??:

    20. ??? 1.????? ??? Segmentation???? ?????,?????????????,????????,?????????????,????????, ????????? Targeting???? 20~35??????? ???????30?~55???,????????????? ???? Position?? ????????“???????”,???????????? ?????? ?????????????????????

    21. ??? 2.?????? PayEasy????? Segmentation???? PayEasy????????????,???????????,???????????????????????? Targeting???? ???????????? Position?? ????????????????????,????PayEasy????? ????So Easy!

    22. ??? 3.???? GreenLife???(???????(??)???) Segmentation???? ??????????????,?????????,??????,???????9.4????????,??75%???,????????????????? Targeting???? ????????,?????????: ??(????????????)? Position?? ?????,????? ????????,??????????,??????,???????,?????????!

    23. ????- ?????SWOT

    24. ???? (2)????????BCG

    26. ??Q&A 1.??????? (1)???????????????????,????????????? (2)??????????,????????????????????,???????????? (3)???????????,?????????????,????????????????????,??????????

    27. ??Q&A 2.????? (1)????,?????????,????????????????? (2)??????????????,?????????????????,??????????????? (3)?????????,???????????,????????????????????

    28. ??Q&A 3.?????? ???????????,?????????????????????,???????;????????????,????????????????,??????????? ????????:??????;?????;????????????????????,??????????,????????????????

    29. ??Q&A (?)?????????????,???????? ????????????????????

    30. ??Q&A 1.??????:(? visa??) VISA:?? ? ?? ? ??? ? ??? ???????????????,????1%??????????????M????,????????,?????????????????????,???????????? 2.????????,????????????

    31. ??Q&A (?)????????????????,????? ?????????????????????? ???

    32. ??Q&A 1.?,???????????????,????1%???? ???????????????????????????? 2. ????????????,???????????? ??????????????????????????????,???????????????????,??????,???????????,?????????????????,??????????,????????????????,??????????,???????????????????

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