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MODULE 7: CONCEPT. UNIQUE EVENTS AND HAPPENINGS INSPIRE THEME IDEAS. THE THEME SETS THE TONE FOR THE STORY OF THE YEAR. MANY ELEMENTS CONTRIBUTE TO DEVELOPING A THEME. A GOOD THEME MEETS CERTAIN REQUIREMENTS. A strong THEME concept captures a year’s uniqueness. Concept. 1.

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MODULE 7: CONCEPT


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a strong theme concept captures a year s uniqueness

UNIQUE EVENTS AND HAPPENINGS INSPIRE THEME IDEAS.

THE THEME SETS THE TONE FOR THE STORY OF THE YEAR.

MANY ELEMENTS CONTRIBUTE TO DEVELOPING A THEME.

A GOOD THEME MEETS CERTAIN REQUIREMENTS.

A strongTHEMEconcept captures a year’s uniqueness.

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a theme concept is explained through verbal development

A FEW WORDS CAN SET THE TONE FOR THE THEME AND THE STORY OF THE YEAR.

THE MAIN SLOGAN SPAWNS SECTION SPIN-OFF PHRASES.

COPY GIVES THE DETAILS THAT TIE THE CONCEPT TO THE BOOK’S CONTENT.

THE STYLE OF THE COPY SHOULD FIT THE THEME.

A theme concept is explained through VERBALdevelopment.

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visual development makes the concept stand out while adding unity and personality to the yearbook

THE DESIGN OF THEME PAGES SHOULD HAVE A UNIQUE LOOK.

PHOTOGRAPHS SHOW THE THEME’S RELEVANCE.

TYPOGRAPHY SETS THE MEANING, TONE AND STYLE OF A THEME.

GRAPHICS AND COLOR ADD PERSONALITY TO THE THEME.

VISUALdevelopment makes the concept stand out while addingunity and personality to the yearbook.

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COVER: Introduces the concept, either directly or subtly, and makes a positive first impression.

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ENDSHEET: Complements the cover, supports concept and often showcases the contents listing.

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OPENING: Documents the concept using dynamic photography and expressive writing.

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DIVIDER: Indicates a new section and continues to develop the concept with words and photos.

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WHOLE BOOK LINK: Folio tab design reinforces the concept and incorporates student photos.