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Technology use by different income groups

Technology use by different income groups. Annual Welfare Research and Evaluation Conference U.S. Department of Health and Human Services May 29, 2013 Mary Madden: Senior Researcher, Pew Internet Project Email: mmadden@pewinternet.org Twitter: @ mary_madden. Which Pew are you?.

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Technology use by different income groups

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  1. Technology use by different income groups Annual Welfare Research and Evaluation Conference U.S. Department of Health and Human Services May 29, 2013 Mary Madden: Senior Researcher, Pew Internet Project Email: mmadden@pewinternet.org Twitter: @mary_madden

  2. Which Pew are you? • Part of the Pew Research Center, a nonpartisan “fact tank” based in DC. • PRC’s mission: provide high quality, impartial research that is freely available to the public • Data from nationally representative telephone surveys of U.S. adults (on landlines and cell phones) • For 13+ years of tech use data: www.pewinternet.org

  3. Keep in mind… Low income = <30K in HH income/per yr - 10-15% respondents don’t report income • Lower levels of education • Higher proportion of young adults + seniors More likely to be: • African-American or Hispanic • Living in rural areas

  4. Internet users – 85% of adultsDecember 2012

  5. Broadband at home – 68% of adults December 2012

  6. Cell phones - 89% of adults January 2013

  7. Mobile devices are changing the way we think about connectivity…

  8. “Cell-mostly” internet use • 31% of cell internet users do most of their online browsing on their phones Less than $30K = 43%* $30K-50K = 36%* $50-75K = 24% Over $75K = 21%

  9. Other devices

  10. Desktop or laptop - 78% of adults December 2012

  11. Tablet- 31% of adults January 2013

  12. Internet activities

  13. Search engines% of internet users in February 2012

  14. Health information in past 12 months% of internet users in September 2012

  15. SNS – 67% of internet usersDecember 2012 Less than $30K = 72% $30K-50K = 65% $50-75K = 66% Over $75K = 66%

  16. Cell phone activities

  17. Use email via phone% of cell owners September 2012

  18. Get news on phone% of cell users in April 2012

  19. Mobile pix% of cell owners September 2012

  20. Texting% of cell owners September 2012

  21. Use social networking site on phone% of cell users in April 2012

  22. Do banking on phone % of cell users in September 2012

  23. Get health information on phone% of cell users in April 2012

  24. Visit govt. website on phone% of cell users in April 2012

  25. Teens (12-17)

  26. Thanks! Mary Madden: Senior Researcher, Pew Internet Project Email: mmadden@pewinternet.org Twitter: @mary_madden

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