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Technology Use Across Different Income Groups

Explore how technology adoption varies among different income groups based on Pew Research data. Analyze internet and mobile device usage, online activities, and connectivity trends to understand the digital divide.

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Technology Use Across Different Income Groups

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  1. Technology use by different income groups Annual Welfare Research and Evaluation Conference U.S. Department of Health and Human Services May 29, 2013 Mary Madden: Senior Researcher, Pew Internet Project Email: mmadden@pewinternet.org Twitter: @mary_madden

  2. Which Pew are you? • Part of the Pew Research Center, a nonpartisan “fact tank” based in DC. • PRC’s mission: provide high quality, impartial research that is freely available to the public • Data from nationally representative telephone surveys of U.S. adults (on landlines and cell phones) • For 13+ years of tech use data: www.pewinternet.org

  3. Keep in mind… Low income = <30K in HH income/per yr - 10-15% respondents don’t report income • Lower levels of education • Higher proportion of young adults + seniors More likely to be: • African-American or Hispanic • Living in rural areas

  4. Internet users – 85% of adultsDecember 2012

  5. Broadband at home – 68% of adults December 2012

  6. Cell phones - 89% of adults January 2013

  7. Mobile devices are changing the way we think about connectivity…

  8. “Cell-mostly” internet use • 31% of cell internet users do most of their online browsing on their phones Less than $30K = 43%* $30K-50K = 36%* $50-75K = 24% Over $75K = 21%

  9. Other devices

  10. Desktop or laptop - 78% of adults December 2012

  11. Tablet- 31% of adults January 2013

  12. Internet activities

  13. Search engines% of internet users in February 2012

  14. Health information in past 12 months% of internet users in September 2012

  15. SNS – 67% of internet usersDecember 2012 Less than $30K = 72% $30K-50K = 65% $50-75K = 66% Over $75K = 66%

  16. Cell phone activities

  17. Use email via phone% of cell owners September 2012

  18. Get news on phone% of cell users in April 2012

  19. Mobile pix% of cell owners September 2012

  20. Texting% of cell owners September 2012

  21. Use social networking site on phone% of cell users in April 2012

  22. Do banking on phone % of cell users in September 2012

  23. Get health information on phone% of cell users in April 2012

  24. Visit govt. website on phone% of cell users in April 2012

  25. Teens (12-17)

  26. Thanks! Mary Madden: Senior Researcher, Pew Internet Project Email: mmadden@pewinternet.org Twitter: @mary_madden

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