The Fulfillment Management Association Presentation to MTAC – “Celebrating 60+ Years” April 29, 2009. About the FMA. For over 60 years, the FMA has been providing a forum for education and networking for circulation and fulfillment professionals within the magazine publishing industry.
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For over 60 years, the FMA has been providing a forum for education and networking for circulation and fulfillment professionals within the magazine publishing industry.
Devoted to excellence through education in the fulfillment and circulation industries.
The FMA Mission Statement:
The FMA is an all-volunteer organization that primarily serves publishers of consumer oriented magazines.
FULFILLMENT -- Maintaining complete magazine subscriber information files including new subscribers, renewals, address changes and cancellation, contact history, mailing preferences, demographics and more...
The file is then used to
The fulfillment vendor (or internal system) also provides detailed reports about subscriber activity and revenue
Invoices and renewals are almost always are mailed by the fulfillment vendor.
*Marketing 101 * Fulfillment 101
* Circulation 101 *
Representatives to MTAC – The FMA sponsors two of its members to the Mailers Technical Advisory Committee.
They attend meetings and file reports to the FMA board.
FMA Web site: