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Team- und Einzelsport- Management (3. Tag) RA Bernhard Schmeilzl, LL.M. macromedia hochschule WS 2010/2011. Themen. 1. Karriere Management im Sport 2. Sportmanagement 3. Vermarktung von Einzelsportlern 4. Ökonomie von Sportligen

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  1. Team- und Einzelsport-Management (3. Tag)RA Bernhard Schmeilzl, LL.M.macromediahochschuleWS 2010/2011

  2. Themen • 1. Karriere Management im Sport • 2. Sportmanagement • 3. Vermarktung von Einzelsportlern • 4. Ökonomie von Sportligen • 5. Kostenkontrolle & Wettbewerbssicherung durch Lizenzierungsverfahren • 6. Einkommen von Superstars und Wasserträgern im prof. Teamsport • 7. Der Mensch als Marke • 8. Der Sportler als „Marke“ • 9. Fußballer als „Marke“ • 10. Sportlervermittlung und Sportlermanagement • 11. Sportlervermittler in den USA • 12. Sportlermanagementvertrag

  3. Spielervermittlung &Sportlermanagement • Whatisit? Komponente: Maklertätigkeit Spielervermittlung im eigentlichen Sinn Komponente: Beratung Karriereplanung, Marktinfo, Recht, Steuern Komponente: Verhandlung Arbeitsverträge, Sponsoringverträge Komponente: Sonstige Dienstleistung z.B. Terminplanung, Koordination etc.

  4. Spielervermittlung &Sportlermanagement • Regularien (D/EU) 12 GG 56 EUV StBerG / RDG (früherRBerG) Berufs- ordnungen Agent z.B. FIFA, US Pro Sports, NCAA Verbands- Regularien MaklerR § 652 BGB Nachweis- vs. Erfolgsmakler-Auftrag § 296 ff SGB III

  5. SpielervermittlerSports Agents • What‘sitabout? Jerry Maguire „Show methemoney“ IMG Sports Howtobe an agent Sports Agent Blog (List ofAgents) http://www.youtube.com/watch?v=qxNpnXYngLg&feature=related South Carolina Consumer Protection Lath Kirk (NBA) Examplefor US State side Agent LicenceRequirement

  6. SpielervermittlerSports Agents • US Sports System 2010 Highlights High School & CollegiateAthletics (divisions / scholarships) NCAA Regulations (strictamateurism; still eligible?) College World Series (ESPN Trailer 2009) Professional Sports (franchisestructure) NCAA Website Draft System(s) (rulesMLB, NFL …) 1. Year Player Draft Bryce Harper NBA DraftLottery NHL 2009 Draft NFL 2010 Draft MLB 2010 Draft Player Contracts / Free Agency

  7. SpielervermittlerSports Agents • US Sports System 2010 Highlights High School & CollegiateAthletics (divisions / scholarships) NCAA Regulations (strictamateurism; still eligible?) College World Series (ESPN Trailer 2009) Professional Sports (franchisestructure) NCAA Website Draft System(s) (rulesMLB, NFL …) 1. Year Player Draft Bryce Harper NBA DraftLottery NHL 2009 Draft NFL 2010 Draft MLB 2010 Draft Player Contracts / Free Agency

  8. SpielervermittlerSports Agents • US Pro Player Unions Basketball (NBA) http://www.nbpa.org/about-us Hockey (NHL) http://www.nhlpa.com/ http://www.nhlpa.com/About-Us/Certified-Agents/ Football (NFL) http://www.nflplayers.com/About-us/Rules--Regulations/Agent-Regulations/ Baseball (MLB) http://mlbplayers.mlb.com/pa/info/agent_regulations.jsp Soccer (MLS) http://www.mlssoccer.com/ http://www.ussoccerplayers.com/

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