JC Penney & Joe Fresh Strategic Alliance: A good fit?. G.W SHWARTZ CONSULTING GROUP: Donisha Young, Kent Nunn, Ryan Sloan, Caroline Gilbert . Agenda. Description of Article Internal Analysis: J.C. Penney Company overview Target market analysis Financial analysis
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G.W SHWARTZ CONSULTING GROUP:
Donisha Young, Kent Nunn, Ryan Sloan, Caroline Gilbert
"To be our customer's first choice for affordable fashion and quality as we enhance the quality of her life by being Bigger, and Bolder.“
pricing. It includes three types: everyday, regular prices; month long values
catalog use; direct mail, personal selling.
J.C PENNEY’S MAJOR COMPETITORS GROSS PROFIT (2012)
(*USD in Millions)
1. Everyday prices
2 . Month long value
3. Best prices