1 / 16

THE FACEBOOK EFFECT

Marketing Analytics TR 10:50 – 12:05 am Professor Fahri Unsal 12/15/2011. THE FACEBOOK EFFECT. Elma Borcilo Jason Rozet Didi Shum Alexandra Romanet Katy Komaromi. OBJECTIVES. Jason. Find out what purposes influence usage of Facebook

feo
Download Presentation

THE FACEBOOK EFFECT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Analytics TR 10:50 – 12:05 am Professor FahriUnsal 12/15/2011 THE FACEBOOK EFFECT Elma Borcilo Jason Rozet Didi Shum Alexandra Romanet Katy Komaromi

  2. OBJECTIVES Jason • Find out what purposes influence usage of Facebook • Duration of Facebook usage vs. level of satisfaction • Number of Friends vs. level of satisfaction • Privacy Settings

  3. IMPORTANCE / IMPLICATIONS Katy • Gain a better understanding of current attitudes towards Facebook • The impact Facebook has on users’ lives • Reflect purposes of Facebook usage by 18-24 segment

  4. HYPOTHESIS Elma • Shorter usage periods will reflect higher satisfaction and an attitude that Facebook has a positive impact. • College-age respondents primarily use Facebook for staying in touch and looking at other users’ pictures. • College-age respondents will have higher participation rates in Facebook games and other applications. • The majority of respondents will respond that Facebook has sparked arguments. • The majority of respondents will have tightened their privacy settings

  5. METHODOLOGY Jason • Survey was distributed through multiple channels online: • Social Media • Facebook (event and status updates) • Twitter (tweets) • Google+ (status updates) • Email • Ithaca College listservs • Personal contact libraries

  6. SURVEY DESIGN Sasha • All respondents aged 18+ • Many “Yes or No” questions • Duration of Facebook usage • Method of Facebook access • Time spent on Facebook / work / games • Effect of Facebook on users’ lives • Privacy settings • Likert Scale questions

  7. CONCLUSIONS Didi Majority of respondents: • Undergraduate students (77.3%) • Female (66.7%) • Aged 18 – 24 (92.8%) • Using Facebook for 3 – 5+ years (92.7%) • Access from desktop computer (98%) • Have over 500 friends (51.5%)

  8. CONCLUSIONS (continued) Didi Majority of respondents: • Don’t play Facebook games (81.1%) • Positively affected by Facebook (73%) • Haven’t argued because of Facebook (52.7%) • High privacy settings (79.6%)

  9. CONCLUSIONS (continued) Didi Majority of respondents: • Haven’t used Facebook for job (72.3%) • Facebook isn’t main connector to friends (64.4%) • Friends with family members (93.7%) • Excited by Facebook (63.2%)

  10. CONCLUSIONS (continued) Didi Majority of respondents: • Maintain friendships (92.9%) • Do not seek relationships (66%) • Send messages (94.9%) • Look at pictures (92.4%) • Remember birthdays (87.8%) • Keep up with events (66.9%) • Do not find employment (71.6%)

  11. CONCLUSIONS (continued) Elma Majority of respondents: • Seek new products or brand info (63.5%) • Chat function (60.9%) • Don’t play games (80.2%) • Do not check-in to locations (77.6%) • Create events (59.9%)

  12. Crosstabulation:Approximately how many friends do you have on Facebook? * Do you think Facebook negatively or positively affects your life? Sasha

  13. Crosstabulation:Approximately how much time per day do you spend on Facebook? * Do you think Facebook negatively or positively affects your life? Sasha

  14. Summary Elma • Did not prove or disprove that shorter usage periods will reflect higher satisfaction and an attitude that Facebook has a positive impact. • Proved that college-age respondents primarily use Facebook for staying in touch and looking at other users’ pictures. • Disproved that college-age respondents will have higher participation rates in Facebook games and other applications. • Disproved that the majority of respondents will respond that Facebook has sparked arguments. • Proved that the majority of respondents will have tightened their privacy settings

  15. RECOMMENDATIONS Jason • More focused topic • Adjusted thesis • More narrow target population • Make age a categorical question • Ask questions using images or video • Increase sample size • Include more questions about perceptions

  16. THANK YOU Questions? Comments? Compliments?

More Related