WHO IS OCNA ?

1. WHO IS OCNA ? Ontario Community Newspapers Association is a non-profit industry association comprising more than 300 weekly newspapers located across the province. We are dedicated to helping community newspapers prosper Text

2. Your Objective Distribution Create Community Awareness Brand Identity Creative Strategy Target Audience Connect with your Community Volunteer Drives! Creative Strategy Deliver Message Effective advertising Gain Exposure Generate Publicity Access Vertical Publications Share Vision

3. HOW DO YOU OBTAIN OBJECTIVE ! Matte Articles Press Releases Public Service Announcements Advertising - Classified Display Online Flyers Post its Inserts Press Conference Services Insert Delivery by FSA Community-by-Community ROP Targeting

4. COMMUNITY NEWSPAPERS ARE THE SOUL OF THEIR COMMUNITIES Their work shapes discussion and debate about issues effecting the communities they serve. They reflect the spirit, hopes, dreams, fears and desires of the people they serve. Community Newspapers are leaders in their communities. They care about their readers and the continued growth and economic development of their towns and cities. Our members are progressive publishing companies offering their readers and advertisers Community Newspapers, directories, special sections, Web sites, printing operations, specialty magazines and more

5. THE ONTARIO PRESS SERVICE Your convenient,effective and cost-efficient means to reach Ontarians through the weekly press

6. PRESS SERVICE RELEASES The Ontario Press Service allows governments, companies and not-for profit organizations to send press releases or public service announcements to Community Newspapers (both OCNA members and non-members) throughout Ontario or throughout the country. The service can be targeted to specific areas within Ontario, either large or small. The releases are initially sent via e-mail on Wednesday and are then available on our Intranet site for three months. We also promote releases each week in our Friday e-bulletin to members. Can be distributed in English or French or both.Conference Call Editorial Boards offer you a virtual press conference with editors across the province that you wouldn’t be able to reach otherwise. You bring the message, we coordinate the call..

7. Ad*Reach is the sales and marketing division of the Ontario Community Newspapers Association (OCNA). Their role is to promote the community newspaper industry and to be the single conduit for advertisers to reach our members. With more than 300 newspapers in the network, they represent corporate newspaper groups, like Metroland and Sun Media, as well as independently-owned papers. Be it Run of Press ads, inserts, Special Sections, or post-its, we help you choose your markets and look after everything from planning to execution. Further, with our participation in Community Media Canada, they can help facilitate advertising in community newspapers across Canada.

8. ADVANTAGES OF USING One Stop Source of Community Newspaper Information Volume Discounts One Call, One Invoice Flighting of Material Speed of Service Research Socio-economic Data about Communities Custom Mapping Easy Online Planning Tools

9. NETWORK CLASSIFIEDS REACH MILLIONS OF CUSTOMERS WITH ONE EASY CALL Network Classifieds Advertising is for any customer or individual who wants to reach Canadian consumers regionally, provincially, or nationally. Classified ads are text only –no graphics or bold type – and will be inserted under the appropriate heading. Effective ads often use a leading phrase in all-capitals, contain action words, and include a telephone number, e-mail address and/or website.  This is the most economical advertising program going! Get your message delivered to Community Newspaper Readers in more than 2.5 million households every week. A 25-word standard classified in 204 newspapers in Ontario, delivered to more than 2.5 million homes is a fraction of the cost. We can also get you the best rates for across Canada, 650+ papers.Promote your message, your brand, your web address in one of the best read sections of the newspaper. "

10. VALUE AD NETWORK The Ontario Community Newspapers Association is pleased to introduce a cost effective means to reach Ontarians with this business-card sized display advertising program. This program has been designed for companies who wish to begin a display advertising program in a modest way.

11. NEWSPAPERS ARE MORE THAN JUST PRINT Mobile Sources RRS Social media Tablets Websites They effectively translate across media platforms Newspapers offer exciting and innovative options for advertisers – in print, online, mobile and more. Readership of newspaper sites grew 13.9% between 2008 and 2009. Advertising in newspapers and on their sites builds awareness for the advertised product and drives the reader online.

13. Government Relations OCNA is focused on ensuring that the voice of Ontario’s Community Newspapers are heard by those at the provincial and municipal levels of government. Our work in government relations consists of: Advocating media and business issues favourable to our members Promotion of the Community Newspaper industry with politicians, civil servants, the Chambers of Commerce and other associations Assisting our members with any other governmental matters We also represent the industry with a number of provincial bodies. All federal government issues are handled by the Canadian Community Newspapers Association.

14. Issues We CoverOpen Meetings: ensuring that the current laws that limit the right to hold closed door sessions are not violated.Freedom of Information: supporting the Provincial and Municipal Freedom of Information laws.Publication Bans: supporting the development of an electronic registry of non-statutory publication bans to prevent journalists from inadvertently breeching a ban.Provincial Government Advertising: we provide provincial government advertising to our member newspapers through Ad*Reach.Newspaper Definition: ensuring that provincial government definitions of what is considered a “newspaper” are broad and inclusive.Blue Box Recycling: OCNA is a founding member of both Waste Diversion Ontario and Stewardship Ontario, the non-governmental bodies that oversee and help fund Ontario’s Blue Box recycling system. Each year OCNA members contribute hundreds of thousands of dollars worth of advertising space to local municipalities to help promote waste diversion. Workplace Safety and Insurance Board: OCNA is part of a working group that reviews and works on workplace insurance issues affecting our membersGovernment NetworkingOCNA has the ability to arrange Conference Call Editorial Boards between provincial politicians or officials and our members for efficient and interactive discussions of major issues.Each year, OCNA organizes a Queen's Park Daywhere member publishers have the opportunity to meet their local MPPs in Toronto to discuss the newspaper industry and the important issues we face. Independent meetings with MPPs are arranged during the day, followed by a general reception at Queen's Park for both politicians and publishers.

15. Resource Links • www.ocna.org/faq • www.newspaperscanada.ca/ad-resources/industry-info/ad-effectiveness • http://www.newspaperscanada.ca/ad-resources/case-studies • http://www.adreach.ca/ • http://ma.marketanalyzer.ca/ocna-portal/action/Advertise • http://www.communitymedia.ca/

16. SUMMARY OF SERVICE & PRICING LINKS Network Classifieds Advertising Program OCNA's Network Classified Advertising program provides advertisers with a convenient, one step method to reach more than 3 million readers* in Ontario for approximately $2 per paper per week. Simply provide OCNA with your wording and we will place it in more than 190 community papers in Ontario or 600 newspapers across the country. http://www.networkclassified.org/networkclassifieds_rates_info Value Ad Network OCNA has been able to negotiate special rates with our member newspapers and are pleased to offer you their best available discounted rates. Please see our offering of bundled advertising packages in 9 Zones across the province. Your Network Display Advertising will appear throughout the newspaper, not in the Classified Pages. http://www.networkclassified.org/2x2program_rates_info Ad*Reach  Our role is to promote the community newspaper industry and to be the single conduit for advertisers to reach our members. With more than 300 newspapers in our network, we represent corporate newspaper groups, like Metroland and Osprey, as well as independently-owned papers. Further, with our participation in Community Media Canada, we can help facilitate advertising across Canada in more than 869 community newspapers, making Ad*Reach the one, easy way to reach community newspapers throughout the country.  http://www.adreach.ca/rates.htm Use Our Press Services OCNA offers one of the most cost-effective methods of news, features and PSA distribution available. We can distribute your timely material to more than 1,000 English and French community newspapers across Canada, representing a circulation of more then 12 million. http://www.ocna.org/pressservices

17. WHO DO I CONTACT Press Services Karen Shardlow, Member Services Coordinator k.shardlow@ocna.org 905-639-8720 ext 232 Network Classifieds Khymn Glover, Network Sales Coordinator k.glover@ocna.org 905-639 8720 ext 226 AdReach Doug Sexton, National Accounts Manager d.sexton@ocna.org 905-639-8720 ext 238 Ted Brewer, National Accounts Manager t.brewer@ocna.org 905-639-8720 ext 222