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Shropshire & Telford Tourism Summit 2012 ‘ Raising the Bar ’

Shropshire & Telford Tourism Summit 2012 ‘ Raising the Bar ’. Welcome Pilip Dunne MP for Ludlow. A Tourism Overview. Katie Foster Chair Shropshire & Telford Tourism Strategy Board (TSB). National and Regional Context. A new landscape – post Regional Development Agencies

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Shropshire & Telford Tourism Summit 2012 ‘ Raising the Bar ’

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  1. Shropshire & Telford Tourism Summit 2012 ‘Raising the Bar’

  2. Welcome Pilip Dunne MP for Ludlow

  3. A Tourism Overview Katie Foster Chair Shropshire & Telford Tourism Strategy Board (TSB)

  4. National and Regional Context • A new landscape – post Regional Development Agencies • Visit England • Local Enterprise Partnerships (The Marches) • Shropshire and Telford TSB • Destination Partnerships • 2012 – a huge opportunity for Shropshire • Much Wenlock's Olympian heritage • The Olympic Torch relay • The Queen’s Diamond Jubilee • Food and drink • The ‘staycation’ continues • But – tough times & lots of competition Visit England

  5. Shropshire & Telford Tourism Strategy Board • Strategic not operational Board • Leading and lobbying for the industry • Increasing the value of tourism in County • Listening to Destination Partnerships needs • Working with the LEP and other partners • First year without AWM funding

  6. Where Does the Strategy Board Fit? Local Enterprise Partnership LEP Shropshire & Telford Tourism Strategy Board Shropshire Tourism Local Authorities Local Destination Partnerships Tourism Businesses Business Boards

  7. Board Membership • Independent Chair • Chairs/reps of 4 Destination Partnerships • Portfolio Holders & lead officers of 2 Councils • Ironbridge Gorge Museums Trust • National Trust

  8. What the Strategy Board has done 2011/12 Informing the LEP • Planning for growth • Hotel study • Occupancy research • Arkenford Research • Promoting tourism sector importance Links with VisitEngland • Chair attends Visit England's Destination Management Forum • Rural Action Plan • Prince’s Countryside Trust pilot Lobbying activity • Direct train service to London • Developing relationships with MP’s and other politicians and organisations Business Boards • Chair represents tourism on both Shropshire and Telford Business Boards TBID’s • Looking at possible proposals Destination Partnerships • Chairs or reps now on the TSB Marketing • New Shropshire photographic library • Support for Much Wenlock 2012 activities and Press desk & action plan RDPE funding • 600,000 mailers to promote walking

  9. Destination Updates • Shropshire Hills and Ludlow • Sustainable Tourism Strategy published • Marketing Strategy adopted • Europarc status applied for The Shropshire Hills • Destination Shrewsbury • New Tourism and Marketing Strategies • New branding • Integration with Shrewsbury Vision

  10. Destination Updates • North Shropshire and Oswestry • Consulting on new strategy and action plan • Promoting links with Pontcysyllte World Heritage Site • Integrating marketing and maximising geography and products • Telford Tourism Partnership • Destination management development • Ironbridge leading on leisure marketing • Sustainable transport projects including the Gorge Connect • Business Tourism – Convention Quarter/Telford town centre • Shropshire's Star Attractions work across all areas

  11. Thank you to all our partners To Apley Farm Shop for providing samples of their fine foods at the end of today’s Tourism Summit

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