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Audience Composition of Anheuser-Busch Ad Placements By Sports Telecast

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This analysis showcases Anheuser-Busch's advertising placements within key sports telecasts, including the 2011 Super Bowl, 2010 NASCAR, MLB World Series, and the 2010 Olympics, using Nielsen Company data. The report emphasizes that a significant majority of professional sports audiences are adults, with 88% of NFL viewers, 90% of MLB viewers, and over 80% of NBA and NHL viewers being 21 or older. These insights highlight the importance of targeting adult demographics in sports advertising strategies.

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Audience Composition of Anheuser-Busch Ad Placements By Sports Telecast

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  1. Audience Composition of Anheuser-Busch Ad Placements By Sports Telecast Source: The Nielsen Company, Persons 2+ Population Base, data available 2/2011. Super Bowl (2011), NASCAR (2010), MLB World Series (2010), and Olympics (all 2010 Olympics telecasts on broadcast and cable networks).

  2. Pro Sports Audience The vast majority of people who watch pro sports on television are adult. Population base of persons 2+ • 88.0% of people who watch NFL on television are 21 or older. • 90.1% of people who watch MLB on television are 21 or older. • 82.8% of people who watch NBA on television are 21 or older. • 87.5% of people who watch NHL on television are 21 or older. • 92.7% of people who watch NASCAR on television are 21 or older. Source: The Nielsen Company, NFL – 2010-11 Season; MLB – 2010 Season; NBA – 2010-11 Season; NHL – 2010-11 Season; NASCAR – 2010 SeasonNote: NFL – National Football League, MLB – Major League Baseball, NBA – National Basketball Association, NHL – National Hockey League, NASCAR – National Association for Stock Car Auto Racing

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