Even after the advent of internet and smartphones, TV advertising is the most effective medium to create widespread awareness about a brand or product. \n
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advertising is the most effective medium to create
widespread awareness about a brand or product.
According to a write-up by Marketing Minefield, an adult
spends an average of 26 hours a week watching TV.
Although, TV advertising is the most expensive media
formats, its widespread reach is quite popular. It is for
this reason, in recent times, there has been a rise in the
popularity of TV ad networks in India.
Let us get the answers of some common FAQs related to
TV advertising and TV ad networks in India.
Is TV advertising effective these days?
Due to higher cost, small businesses hesitate to go for TV
advertising. However, it still works for many businesses.
Now-a-days, most of the satellite channels have highly
targeted audience based on region, demographic, sex,
and shows. All these factors collectively increase the sale.
It is a general thing that masses respond more to a TV ad
than other forms of advertising like radio and newspaper
With the development in digital TV, people have now
hundreds of channels available on their TV sets. Most of
the channels are usually focused on a specific topic
offering promising targeted audiences to advertisers. A
business can run a TV advertising campaign as per their
product and target audience. A range of advertising
options is available such as sponsorship, product
For advertisement on TV, businesses contact an ad
network in India. In other words, they hire an agency that
has experience in running variety of campaigns and can
give valuable advice. The agencies negotiate with the
publishers, plan the campaign after considering the
target audience in mind and monitor results. In short,
from creation to media planning to broadcasting, ad
networks manage all.
How effectively can a TV
advertisement be targeted?
One of the biggest benefits of targeted TV advertising is
that with cumulus broadcasting platform, targeting the
local audience with ads has become much easier than
before. Now, ads can be displayed on individual TV sets
based on audiences’ demographic like age, gender,
status and interest. With it, geographic targeting is also
The cost depends on:
How many people watch the show where
advertisement will be displayed? This data
remains available on TV stations.
What is the average CPM - cost per mile – (fixed
amount of money for every 1,000 impressions) for
How many spots do you want to purchase? – Ads
usually run 30 to 60-second spot.
Now assume that you want to buy 10 spots for a month
on an 8:00 PM soap opera show on a local channel and
around 10,000 people watch the show. The total cost will
be the number of spots multiplied by the number of
viewers in thousands. The total will be multiplied by
You must have got the answers of all FAQs related to TV