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TV Ad Networks in India: FAQs

Even after the advent of internet and smartphones, TV advertising is the most effective medium to create widespread awareness about a brand or product. <br>

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TV Ad Networks in India: FAQs

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  1. TV Ad Networks in India: FAQs

  2. Even after the advent of internet and smartphones, TV advertising is the most effective medium to create widespread awareness about a brand or product. According to a write-up by Marketing Minefield, an adult spends an average of 26 hours a week watching TV. Although, TV advertising is the most expensive media formats, its widespread reach is quite popular. It is for this reason, in recent times, there has been a rise in the popularity of TV ad networks in India. Let us get the answers of some common FAQs related to TV advertising and TV ad networks in India. Is TV advertising effective these days? Due to higher cost, small businesses hesitate to go for TV advertising. However, it still works for many businesses. Now-a-days, most of the satellite channels have highly targeted audience based on region, demographic, sex, and shows. All these factors collectively increase the sale. It is a general thing that masses respond more to a TV ad than other forms of advertising like radio and newspaper ads.

  3. Do TV ads work only for big brands? With the development in digital TV, people have now hundreds of channels available on their TV sets. Most of the channels are usually focused on a specific topic offering promising targeted audiences to advertisers. A business can run a TV advertising campaign as per their product and target audience. A range of advertising options is available such as sponsorship, product placement.

  4. How does the whole process work? For advertisement on TV, businesses contact an ad network in India. In other words, they hire an agency that has experience in running variety of campaigns and can give valuable advice. The agencies negotiate with the publishers, plan the campaign after considering the target audience in mind and monitor results. In short, from creation to media planning to broadcasting, ad networks manage all. How effectively can a TV advertisement be targeted? One of the biggest benefits of targeted TV advertising is that with cumulus broadcasting platform, targeting the local audience with ads has become much easier than before. Now, ads can be displayed on individual TV sets based on audiences’ demographic like age, gender, status and interest. With it, geographic targeting is also possible.

  5. What is an average TV advertising cost? The cost depends on: How many people watch the show where advertisement will be displayed? This data remains available on TV stations. What is the average CPM - cost per mile – (fixed amount of money for every 1,000 impressions) for the show? How many spots do you want to purchase? – Ads usually run 30 to 60-second spot. Now assume that you want to buy 10 spots for a month on an 8:00 PM soap opera show on a local channel and around 10,000 people watch the show. The total cost will be the number of spots multiplied by the number of viewers in thousands. The total will be multiplied by average CPM. You must have got the answers of all FAQs related to TV advertising.

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