Customers Tell Us How To Build The Business. Presented by Ellen Montgomery. May 2005. The Timeline. Winter ’03 Murals Your Way is founded Spring ’04 Immersion Summer ’04 Survey planned, mailed, returned Fall ’04 Initial results shared/web changes begin
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Customers Tell Us How To Build The Business
Presented by Ellen Montgomery
The Timeline The Business
What The BusinessMurals Your Way Wanted To Know
Are customers satisfied with the web shopping experience?
How can we improve our web site?
What The BusinessMurals Your Way Needed To know
The Guiding Research Question The Business
Will a better understanding of the Murals Your Way customer provide guidance as to how the company could improve its web site?
Methodology The Business
The Customer The Business
They Found It, They Like It The Business
How Customers Approached The Shopping Experience The Business
-- 27% knew exact scene, sought only that scene
-- 55% knew theme, browsed for that theme
Visibility Matters The Business
Big Decision. How Is It Made? The Business
The Role of Commercial The Business
- ASID (4,000)
- Patient care providers (50K Peds., 150K DDS)
- Multi-mural purchases will come from the commercial side
How The BusinessMurals Your Way Has Put Findings To Use
Now On Staff - Sales Rep For Commercial Accounts The Business
More Recommendations Based On Findings The Business
Answer To Research Question Is… The Business
YES, a better understanding of the Murals Your Way customer has provided guidance as to how the company could improve its web site.
Todd Imholte, President The BusinessMurals Your Way
“Suggestions for expanding markets have been right on. The feedback has already made a significant difference in how we approach our site and our marketing.
Sales will reach a new high water mark this month.
Information from this research has helped grow the business by more than 300%.”