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KineTech2000 - The Power Source for Eco-Friendly Charging

Convert human motion into electrical energy with the KineTech2000 for small gadgets. Environmentally sound and cost-effective, it eliminates battery waste and offers unlimited charging. Targeted at athletes, tech lovers, and environmentalists.

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KineTech2000 - The Power Source for Eco-Friendly Charging

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  1. KineTech2000 Cheryl Large Stacy Witaszek Linsi M. Axelsson Liyi Deng “It keeps going…as long as you do!”

  2. The Power Source • Converts Human motion into electrical energy • For small electronic devices • Battery charger • 3-5 minutes of stored power “It keeps going…as long as you do!”

  3. What’s the Appeal? • Environmentally and Economically Sound • No batteries needed • Recharge same batteries • Reduces battery waste • No additional cost if used as power source • Less expense than regular chargers • Any size battery charger • Unlimited charge time “It keeps going…as long as you do!”

  4. Marketing Objectives • Company Position • Small untapped market • Niche Market • New power source idea • Name Recognition & Exposure • “KineTech = Power” • Advertisement • Premium Strategy • High Price • High Quality “It keeps going…as long as you do!”

  5. Target Market • Athletes--Primary • High aerobic activity • Use batteries • Technophiles • New technology • Not long term consumer • Environmentalists • Not as physically active “It keeps going…as long as you do!”

  6. Advertising Objectives • Informative • Commercials • Magazine • Posters • Persuasive • Hands-on-Demonstration “It keeps going…as long as you do!”

  7. “It keeps going…as long as you do!”

  8. Distribution • Pull Strategy • Advertise to consumer • Make them ask retailers for the KineTech200 • Push Strategy • Not as strong as Pull Strategy • Will offer some discounts and incentives to select retailers “It keeps going…as long as you do!”

  9. Product Positioning Price Low High The KineTech2000 Life Span l High l Rechargeable Batteries Low Disposable Batteries l “It keeps going…as long as you do!”

  10. Marketing Mix • Price • High Price • 25% price markup- $15 • Place • Gyms • Sports Stores • Product • High Quality • Innovative product • Less Expensive long term • Features • Arm/leg • Different sizes available • 3 year warranty “It keeps going…as long as you do!”

  11. Financial Analysis • Fixed Costs: $ 15 • Cost to produce $ 45 • Total Cost: $ 60 • Selling Price $ 75 • Profit Per KineTech2000: $ 15 “It keeps going…as long as you do!”

  12. Opportunities • 1998 battery sales 4.4 billion cells • New market as a substitution for disposable batteries “It keeps going…as long as you do!”

  13. Threats • Not susceptible to change easily • Lower cost • Longer lasting batteries • Lithium battery “It keeps going…as long as you do!”

  14. Competitors • Leading Battery Chargers: • AA Chargers w/ batteries • C Chargers w/ batteries • Disposable Batteries: •  Best Choice: KineTech2000 “It keeps going…as long as you do!”

  15. Future Plans • Diversification of product line • Less exercise needed to produce power • More power produced • Smaller Models • Lighter in weight “It keeps going…as long as you do!”

  16. Need to Know More? • Learn more about the Kinetech200! • Visit the IED exhibit • Friday 2pm • The Great Hall, DCC “It keeps going…as long as you do!”

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