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The Latest Technology Trends for Creative New Product Development

The Latest Technology Trends for Creative New Product Development. The “Edge” on Innovation. Technology Evolvement Top Technology Trends The Power of “3” PDV (product development volley) What’s Your Edge?. That was Then…. This is Now!. TECHNOLOGY TRENDS. TECHNOLOGY TRENDS. SOFT TOUCH.

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The Latest Technology Trends for Creative New Product Development

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  1. The Latest Technology Trends for Creative New Product Development

  2. The “Edge” on Innovation • Technology Evolvement • Top Technology Trends • The Power of “3” • PDV (product development volley) • What’s Your Edge?

  3. That was Then….

  4. This is Now!

  5. TECHNOLOGY TRENDS

  6. TECHNOLOGY TRENDS

  7. SOFTTOUCH

  8. natural, organic and nice!

  9. 0 % useless – 100% active high-performance, folkloric, nutritional/herbal protection

  10. PHILOSOPHICAL

  11. www.happytherapy.com skin biotic

  12. HIGHTECH

  13. support clock genes brown skin…care

  14. DELIVERY SYSTEMS

  15. SENSORIALEXPERIENCE

  16. sensoround™ experience

  17. How to…… …get to… Product Innovation

  18. Competitionidentify what “they’re” talking about

  19. PDV - product development volley R&D – trends/concept/claims/bench/technology Mkt. - trends/concept/bench/desired claims R&D/Mktg. Services – It’s a go - countdown! Mkt./Eng./Design – package development/art R&D – submission(s)/enhance claims/story R&D - consumer science/clinical testing Legal - review concept/claims R&D – approve submission/finalize claims/story Mkt. – finished product/final claims/fact sheet Copy/PR – copywriter/brief beauty editors Marketing ProductDevelopment

  20. The power of 3… … tells a powerful story in 3 words. … delivers claims with impact in 3 sentences. … intrigues a consumer to want to buy in 3 seconds. …creates an innovative finished product.

  21. The Edgeon Opportunities A poll of 1,000 women showed make-up spending peaks between the ages of 25 and 34. What’s not in beauty products is just as, if not more important, than what is these days. Global forecast for anti-aging and nourishing products is accelerating upward…expected to reach $15.8 billion by 2010.

  22. The Edgeon Opportunities 9 out of 10 women in the U.S. and Europe reported no change in makeup usage despite the economic crisis. Skin care products will remain the largest product category, set to account for 63% of all cosmeceutical product demand in 2012. Women will spend more for better quality: Food 65%, Clothing 57%, Facial skin care 56%.

  23. WHAT’S YOUR EDGE?

  24. Cherie BuziakBeautyEdge LLCwww.beautyedgeinc.com201-724-8443

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