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E-COMMERCE

E-COMMERCE. PRESENTED BY: GROUP-08. What is e-commerce ?.   refers to the buying and selling of  products  or  services  over electronic systems such as the Internet  and other  computer networks .

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E-COMMERCE

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  1. E-COMMERCE PRESENTED BY: GROUP-08

  2. What is e-commerce ? •   refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. • Electronic commerce draws on such technologies as electronic funds transfer,Internet marketing, online transaction processing,electronic data interchange (EDI) and automated data collection systems. • Electronic Data Interchange (EDI) : consists of direct computer-to-computer transmissions of data in a machine-readable, structured format.

  3. Contd… • The typical EDI linkages establish connections between the firm & its suppliers and customers. • The facility of electronic payment is possible, so the data representing money is transmitted over a computer network is called as EFT. • Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.

  4. Brief History • 1970s: Electronic Funds Transfer (EFT) Used by the banking industry to exchange account information over secured networks • Late 1970s and early 1980s: Electronic Data Interchange (EDI) for e-commerce within companies Used by businesses to transmit data from one business to another • 1990s: the World Wide Web on the Internet provides easy-to-use technology for information publishing and dissemination Cheaper to do business (economies of scale) Enable diverse business activities (economies of scope)

  5.  E-commerce applications • Video on demand • Online banking • Procurement and purchasing • Online marketing and advertisement Home shopping • Auctions

  6. Planning E-Commerce initiatives • A successful business plan should include activities that: • Identify objectives • Link objectives to business strategy

  7. E-commerce infrastructure • Internet, LAN, WAN, routers, telecom, cable TV, wireless, etc • Messaging and information distribution infrastructure HTML, e-mail, HTTP, etc Common business infrastructure Security, authentication, electronic payment, directories, catalogs, etc.

  8.  The Main Elements of E-commerce • Consumer shopping on the Web, called B2C (business to consumer) • Transactions conducted between businesses on the Web, call B2B (business to business) • Transactions and business processes that support selling and purchasing activities on the Web • Financial management, purchasing products and information

  9. Advantages of e-commerce • 1. Overcome Geographical Limitations • If you have a physical store, you are limited by the geographical area that you can service. With an ecommerce website, the whole world is your playground. ecommerce on mobile devices, has dissolved every remaining limitation of geography. • 2. Gain New Customers With Search Engine Visibility • Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an ecommerce website that they have never heard of. This additional source of traffic can be the tipping point for some ecommerce businesses.

  10. 3. Lower Costs • One of the most positive point of ecommerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Here are some of the ways that costs can be reduced with ecommerce: Advertising and Marketing • PersonnelThe automation of checkout, billing, payments, inventory management, and other operational processes, lowers the number of employees required to run an ecommerce setup. • 4. Locate the Product Quicker

  11. 5. Eliminate Travel Time and Cost • It is not unusual for customers to travel long distances to reach their preferred physical store. Ecommerce allows them to visit the same store virtually, with a few mouse clicks. • 6. Provide Comparison Shopping • Ecommerce facilitates comparison shopping. There are several online services that allow customers to browse multiple ecommerce merchants and find the best prices. • 7. Enable Deals, Bargains, Coupons, and Group Buying • Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping makes it much more convenient. For instance if a customer has a deep discount coupon for soap at one physical store and toilet paper at another, he may find it infeasible to avail of both discounts. But the customer could do that online with a few mouse-clicks.

  12. Disadvantages of Electronic Commerce • Loss of ability to inspect products from remote locations • Difficult to calculate return on investment • Many Goods Cannot Be Purchased Online • Ecommerce Does Not Allow You to Experience the Product Before PurchaseYou cannot touch the fabric of the garment you want to buy. You cannot check how the shoe feels on your feet. You cannot "test" the perfume that you want to buy. You get the idea.In many cases, customers want to experience the product before purchase. Ecommerce does not allow that. If you buy a music system, you cannot play it online to check if it sounds right? If you are purchasing a home-theatre system, you would much rather sit in the "experience center" that several retail stores set up.

  13. Contd… • Anyone Can Set Up an Ecommerce WebsiteWe live in an era where online storefront providers bring you the ability to set up an ecommerce store within minutes.But if anybody can set up a store, how do I know that the store I am purchasing from is genuine? The lowered barriers to entry might be a great attraction to the aspiring e-commerce entrepreneur. But for the buyer, reliability can be an issue. This could lead customers to restrict their online purchases to famous ecommerce websites.

  14. Contd… • SecurityWhen making an online purchase, you have to provide at least your credit card information and mailing address. In many cases, ecommerce websites are able to harvest other information about your online behaviourand preferences. This could lead to credit card fraud, or worse, identity theft.

  15. The process of e-commerce • Attract customers: Advertising, marketing • Interact with customers: Catalog, negotiation • Handle and manage orders : Order capture : Payment :Transaction :Fulfillment (physical good & digital good) • React to customer inquiries

  16. www.Hailey.tech.officelive.com

  17. Payment Systems • Role of payment • Cash • Online credit card payment, Smart Cards -Secure protocols: SSL, SET • Internet payment systems - Electronic cash, digital wallets • Wireless devices

  18. SUMMARY • E-comm.- selling products over electronics system. • EFT • EDI • INFRASTRUCTURE- LAN,WAN,HTTP,e-mail etc.. • Advatages- Increased sales ,decreased cost etc.. • Disadvantages- difficult to inspect products from remote locations, security etc….

  19. Thank You

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