slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Career Clusters: Virginia’s Best Practices and Resources Training Session #10 Virginia Department of Education February PowerPoint Presentation
Download Presentation
Career Clusters: Virginia’s Best Practices and Resources Training Session #10 Virginia Department of Education February

Loading in 2 Seconds...

play fullscreen
1 / 57

Career Clusters: Virginia’s Best Practices and Resources Training Session #10 Virginia Department of Education February - PowerPoint PPT Presentation


  • 141 Views
  • Uploaded on

Career Clusters: Virginia’s Best Practices and Resources Training Session #10 Virginia Department of Education February 14, 2013. 2012-2013 Video Streaming Training Sessions for Career and Technical Education (CTE) Administrators. Agenda Welcome and CTE Branding

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Career Clusters: Virginia’s Best Practices and Resources Training Session #10 Virginia Department of Education February' - felcia


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Career Clusters: Virginia’s Best Practices and Resources

Training Session #10

Virginia Department of Education

February 14, 2013

2012 2013 video streaming training sessions for career and technical education cte administrators
2012-2013 Video Streaming Training Sessions for Career and Technical Education (CTE) Administrators

Agenda

Welcome and CTE Branding

Anne Rowe, CTE Coordinator for Curriculum & Instruction, Virginia Department of Education

Presentation of Career Cluster Video

Career Clusters Resources

Sharon Acuff, Specialist for Marketing and Related Clusters, Virginia Department of Education

CTE Program Highlights for 2011-2012

George Willcox, CTE Coordinator for Planning, Administration & Accountability, Virginia Department of Education

Closing Comments

George Willcox

Presentation of Career Cluster Pathway Video

slide3

Marketing the CTE Brand

    • Focusing limited resources for greatest effect:
  • The value of the brand
  • Marketing resources
  • State branding initiatives

Note: The following slides are used with permission from NASDCTEc.

slide4

What Is A Brand?

  • It is NOT a logo
  • It is NOT a tag line
  • It IS an implied promise—fulfilled
  • It IS a connection
  • It IS relevant and meaningful
  • It IS a solution provided/offered
  • It IS a “consumer experience”
  • Note: The following slides are used with permission from NASDCTEc.
shaping the message for cte
Shaping the Message for CTE
  • The baggage of “vocational education”
  • Proactively shape the message for CTE now
  • Clarity and consistency in our message are critical
  • Connecting with the audience in ways that matter to them
reflect transform lead a new vision for career technical education
Reflect, Transform, Lead:A New Vision for Career Technical Education

Our vision's core principles are:

  • CTE is critical to ensuring that the United States leads in global competitiveness.
  • CTE actively partners with employers to design and provide high-quality, dynamic programs.
  • CTE prepares students to succeed in further education and careers.
reflect transform lead a new vision for career technical education1
Reflect, Transform, Lead:A New Vision for Career Technical Education

Vision core principles, continued:

  • CTE is delivered through comprehensive programs of study aligned to The National Career Clusters Framework.
  • CTE is a results-driven system that demonstrates a positive return on investment.
  • Provide a highly skilled, sustainable workforce;
the cte brand promise
The CTE Brand Promise

Career Technical Education promises an unrelenting commitment to:

  • Continually improve the relevance and value

of education;

  • Prepare students for success in both career and college, by employing Career Clusters™;
  • Provide a highly skilled, sustainable workforce;
  • Provide dynamic, innovative leadership; and
the cte brand promise cont
The CTE Brand Promise (Cont.)

Career Technical Education

promises an unrelenting

commitment to:

  • Serve as a strategic partner with

secondary and postsecondary

educators as well as business and industry so

the nation is globally competitive.

  • A USER AGREEMENT allows you to articulate your commitment to the brand.
cte brand resources
CTE Brand Resources

Use the CTE brand on materials—and be good brand stewards

  • Talking Points
  • Brochure
  • PowerPoint
  • Poster
  • FREE!!

http://www.careertech.org/

cte learning that works for virginia
CTE: Learning that works for Virginia
  • “Learning” is preferable to “teaching” or “education”
  • “Works” conveys results, deliverables and outcomes
  • We all want America to “work”
  • Easily adaptable for state use
  • CTE works for schools, students, business & industry, economic development, global competitiveness, etc.
the key target audiences for cte messaging
The Key Target Audiences for CTE Messaging
  • CTE story has wide appeal, but our

efforts are focused on four key

audiences:

  • Business and industry: The CUSTOMER for CTE
  • Policy makers: The FUNDING SOURCE for CTE
  • Affiliate & Advocacy Groups: The PARTNERS for CTE
  • Media: The MEGAPHONE for CTE
  • Focus on the “so what”
a pivotal moment for cte
A pivotal moment for CTE
  • CTE must speak with one voice
  • CTE must connect with business and industry, policy makers, advocacy groups, media, and other influencers
  • CTE has the opportunity to step up and help America address key challenges
  • CTE has the responsibility to embrace this initiative—and become good stewards of the CTE brand
  • Each of us is the CTE brand in action.
career cluster video presentation
Career Cluster Video Presentation

Science, Technology, Engineering & Mathematics Career Cluster

Cooper Elementary, Andrews Prek-8, and Phoebus High School

Hampton City Public Schools

resources on the career clusters home page
Resources on the Career Clusters Home Page
  • Career Clusters and Academic and Career Plans of Study; Virginia’s Best Practices PowerPoint
  • R U “College and Career” Ready? Magazine
  • Virginia Education Wizard
  • Virginia Career View
  • Career Planning Guide
  • Trailblazers
  • Know How Virginia
  • National Career Clusters Framework
career cluster videos initiative
Career Cluster Videos Initiative
  • 34 applications were received
  • 28 applicants received a $2,000 grant to produce a 3-5 minute video showcasing a career cluster
  • 18 participants revised the original video submission based upon the selection committee’s suggestions
career cluster videos
Career Cluster Videos

Revised videos were categorized into three different types promoting either a

  • career cluster (8)
  • specific course(s) (6)
  • Governor’s STEM Academy (4)
promotion of a career cluster
Promotion of a Career Cluster
  • Arts A/V Technology & Communications

Powhatan High School, Powhatan County

  • Business Management & Administration

Granby High School, Norfolk City

  • Education & Training

11 Loudoun County High Schools, Loudoun County

promotion of a career cluster cont d
Promotion of a Career Cluster (cont’d)
  • Government & Public AdministrationBooker T. Washington High School, Norfolk City
  • Human Services

Highland Springs Technical Center, Henrico County

  • Information TechnologyStafford Academy for Technology, Stafford County
promotion of a career cluster cont d1
Promotion of a Career Cluster (cont’d)
  • ManufacturingStuart’s Draft High School, Augusta County
  • Science, Technology, Engineering & MathematicsCooper Elementary, Andrews Prek-8, and Phoebus High School, Hampton City
career cluster page information
Career Cluster Page Information
  • Description of the career cluster
  • Video (if one was created for the cluster)
  • Student profile
  • Job outlook
  • Occupations in this cluster and what they make
  • Career cluster planning tools
  • Plans of study development information
  • Resources
r u ready
R U Ready?
  • Cluster information in the magazine is used on the career cluster Web pages
  • Magazine PDF version is available on the Career Clusters home Web page
  • Hard copies were drop-shipped to school counseling offices in January for distribution to sophomores
promotion of specific courses
Promotion of Specific Courses

Agriculture, Food & Natural Resources Cluster

Environmental Service Systems and Plant Systems Pathways

Courses: Turf Grass Establishment & Maintenance and Advanced Turf Grass ApplicationsAtlee High School, Hanover County Public Schools

promotion of specific courses cont d
Promotion of Specific Courses (cont’d)

Architecture & Construction Cluster

Construction PathwayCourses: Electricity I, IIPage County Technical CenterPage County Public Schools

promotion of specific courses cont d1
Promotion of Specific Courses (cont’d)

Arts, A/V Technology & Communications

Audio and Video Technology, Journalism and Broadcasting, and Performing Arts Pathways

Courses: Television and Media Production I, II

Arlington Career Center

Arlington County Public Schools

promotion of specific courses cont d2
Promotion of Specific Courses (cont’d)

Law, Public Safety, Corrections & Security

Emergency & Fire Management Services and Law Enforcement Services Pathways

Courses: Firefighting I & II

Chesapeake Center for Science & Technology

Chesapeake City Public Schools

promotion of specific courses cont d3
Promotion of Specific Courses (cont’d)

Transportation, Distribution & Logistics Cluster

Transportation Operations Pathway

Courses: Aviation Maintenance Technology I, II, Aircraft Pilot Training I, II, and Air Traffic Controller

Denbigh High School Aviation Academy, Newport News City Public Schools

promotion of certain courses cont d
Promotion of Certain Courses (cont’d)

Finance Cluster

Banking Services, Insurance, Securities & Investments PathwaysCourses: Economics and Personal Finance and FinanceChantilly High SchoolFairfax County Public Schools

promotion of a stem academy
Promotion of a STEM Academy

Agriculture, Food &Natural ResourcesThe Blue Ridge Crossroads Governor’s Academy for Technical Education Carroll County Public Schools

promotion of a stem academy cont d
Promotion of a STEM Academy (cont’d)

Health Science

Therapeutic Services PathwayGovernor's Career Technical Education Academy for STEM in RichmondRichmond City Public Schools

promotion of a stem academy cont d1
Promotion of a STEM Academy (cont’d)

Science, Technology, Engineering & MathematicsGovernor’s Academy for Innovation, Technology & EngineeringHampton City Public Schools

promotion of a stem academy cont d2
Promotion of a STEM Academy (cont’d)

Science, Technology, Engineering & MathematicsLoudoun Governor’s Career and Technical AcademyLoudoun County Public Schools

promotion of a stem academy cont d3
Promotion of a STEM Academy (cont’d)

Information Technology

Stafford Academy for Technology

Stafford County Public Schools

cte program highlights for 2011 2012
CTE Program Highlights for 2011-2012
  • Enrollment by Career Clusters
  • Graduates with Standard and Advanced Studies Diplomas
  • Certifications Earned by Region
  • Credentials Earned by Students
  • Exams Attempted vs. Earned
  • Credentialing Trends
weldon cooper center uva completer follow up survey
Weldon Cooper Center - UVACompleter Follow-up Survey

2012 CTE Student Follow-up Survey Results of 2011 CTE Graduates

Total Completers: 41,329

Completer Responses: 31,603

Statewide Response Rate: 76.47%

march video steaming session
March Video Steaming Session

Session 11

End-of-Year Financial Reports, Federal Program Monitoring Self-Assessment

Broadcast: March 14, 2013, at 1:30 p.m.

evaluation of today s session
Evaluation of Today’s Session

Please give your feedback on today’s session by accessing the online evaluation link at

http://www.surveymonkey.com/s/T67RPKR

contact information
Contact Information

Virginia Department of Education

Office of Career and Technical Education Services

Anne Rowe

Coordinator, Curriculum and Instruction

George Willcox

Coordinator, Planning, Administration & Accountability

Sharon Acuff

Specialist, Marketing & Related Clusters

CTE@doe.virginia.gov

804-225-2052

career pathway career cluster video presentation
Career Pathway Career Cluster Video Presentation

Health Science

Therapeutic Services Pathway

Governor’s Career & Technical Education Academy

Richmond City Public Schools