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ProspectPilot’s Playbook: Building a 50K SMB Lead Pipeline with Presto

Discover how ProspectPilot automated small business lead generation using Presto Maps Scraper. This case study reveals the tools, tactics, and workflows they used to build a 50,000-contact pipelineu2014powering high-volume outreach for B2B SaaS clients targeting local markets.<br><br>

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ProspectPilot’s Playbook: Building a 50K SMB Lead Pipeline with Presto

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  1. How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline Alex Grant, CTO, ProspectPilot B2B Growth Conference 2025 June 2025 Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 1/12

  2. About ProspectPilot ProspectPilot is a lead-generation agency focused on helping B2B SaaS companies target local businesses. Clients include email marketing platforms, point-of-sale software, and logistics firms. Needed a scalable, up-to-date lead sourcing engine for small businesses. Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 2/12

  3. The Problem Local business data is fragmented — scattered across websites, directories, and reviews. Manual collection is slow, error-prone, and expensive. Public APIs (like Google Places) have strict quotas and require billing. Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 3/12

  4. The Solution: Presto Map Lead Extractor Chrome extension that extracts business listings from Google Bing Maps. Outputs high-quality structured data: names, phones, websites, categories, locations, etc. Works visually: open Google Maps, search, let Presto do the rest. Website: presto-maps-scraper.com Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 4/12

  5. Key Feature: Auto Search Beta feature: Automatically pans and zooms the map to uncover more leads. Great for big cities, rural areas, or wide geographic targeting. Reduced human input to *1 click*. Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 5/12

  6. Scraper Pipeline Overview VA team runs Presto across target regions (by niche + geo) Daily exports downloaded as Excel files Python scripts clean, deduplicate, and enrich data Leads synced to CRMs like HubSpot and Pipedrive Result: Scalable, repeatable, fully-digital prospecting engine Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 6/12

  7. Sample Output { "name": "Joe's Auto Garage", "phone_number": "+1 312-555-0192", "address": "4881 W Armitage Ave, Chicago, IL", "categories": ["Auto Repair", "Mechanic"], "rating": 4.6, "website": "http://joesgarage.com" } Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 7/12

  8. Pipeline Results 50,000 unique small business records collected in 3 months 0.004perleadacquisitioncost(vs0.30 with other tools) 37 Direct integration with 4 client CRMs Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 8/12

  9. Why Presto Worked Real-time scraping — no reliance on stale lead databases Flexibility: any category, any location, any language Clean exports: 22+ fields in CSV or Excel Freemium = test before scale Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 9/12

  10. Comparison vs Alternatives Presto: Real-time, map-native, Excel-ready, OSM support Competitors: Often outdated, UI-heavy, API-restricted VA method: Accurate but slow, 10x costlier Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 10/12

  11. Lessons Learned Scraping works best when paired with human review Data validation is critical: garbage in = garbage out Marketing teams need lead velocity *and* quality Presto filled a real gap at just the right time Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 11/12

  12. QA Thank You! alex@prospectpilot.com presto-maps-scraper.com Alex Grant, CTO, ProspectPilot (B2B Growth Conference 2025) How ProspectPilot Used Presto to Build a 50,000-Contact SMB Lead Pipeline June 2025 12/12

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