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Midwest Women in Agriculture Conference Stacy L. Herr Purdue Extension – Wayne County & Kelly L. Easterday Purdue Extension -Kosciusko County Presented at the National Farm Management Conference June 12, 2007 Rochester, MN. Inspiration for conference. Nebraska Ohio Kentucky. Indiana Data.

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Midwest Women in Agriculture ConferenceStacy L. HerrPurdue Extension – Wayne County&Kelly L. EasterdayPurdue Extension -Kosciusko CountyPresented at theNational Farm Management ConferenceJune 12, 2007Rochester, MN

Purdue University is an Equal Opportunity/Equal Access institution.

inspiration for conference
Inspiration for conference
  • Nebraska
  • Ohio
  • Kentucky

Purdue University is an Equal Opportunity/Equal Access institution.

indiana data
Indiana Data
  • 23% of farm operators are women (20,246)
  • 7.5% of principal operators are women (4,520)
  • Increase of 8% in principal operators since 1997

Purdue University is an Equal Opportunity/Equal Access institution.

determining the need for programming
Determining the Need for Programming
  • Committee formed in early 2001
  • Combination of Extension Educators for agriculture and consumer & family sciences
  • In February 2001 survey mailed to determine interest for a conference

Purdue University is an Equal Opportunity/Equal Access institution.

creating the conference
Creating the Conference
  • Not a goal to go statewide in the beginning
  • Purdue Agriculture Communications

Purdue University is an Equal Opportunity/Equal Access institution.

mission of the conference
Mission of the Conference

Meeting the needs of women in agriculture by addressing the personal, family, and farm issues that affect their lives, their families, and their farm businesses.

Purdue University is an Equal Opportunity/Equal Access institution.

objectives of the conference
Objectives of the Conference
  • Define the woman’s role in making the family farm profitable
  • Strengthen the role of a woman as she deals with emotional well-being of her farm family
  • Build a network of support among women in agriculture

Purdue University is an Equal Opportunity/Equal Access institution.

marketing of conference
Marketing of Conference
  • Brochures
  • Press Releases
  • Web page
  • Farm Shows
  • Extension in Surrounding States
  • SWCD, FSA, FFA, Farm Bureau, Ag Bankers
  • Commodity Organizations

Purdue University is an Equal Opportunity/Equal Access institution.

conference website
Conference Website
  • http://www.agriculture.purdue.edu/wia/

Purdue University is an Equal Opportunity/Equal Access institution.

example of topics covered
Example of Topics Covered
  • Stress reduction
  • Differences between men and women
  • Agricultural products marketing
  • Financial planning for later life
  • Farming without a spouse
  • Rural-urban relations
  • Diversified agriculture
  • Insurance
  • Landscaping
  • Tax tips
  • Passing on the family farm
  • Conflict management
  • Working with a farm lender
  • The future of agriculture
  • Small-scale agriculture enterprise
  • Economic Impact of China
  • International Agriculture
  • Agri-Tourism
  • Meth Labs
  • Farm Business Software
  • Cash Rents

Purdue University is an Equal Opportunity/Equal Access institution.

keynote speakers
Keynote Speakers
  • Jolene Brown
  • Kendra Smiley
  • Dr. Ron Hanson
  • Jane Eckert
  • Dr. Bernie Erven
  • Chris Fesko
  • Rebecca Long Chaney
  • Jane Jenkins Herlong

Purdue University is an Equal Opportunity/Equal Access institution.

1 st conference 2002
1st Conference 2002

295 women and men attended

1 day – March 21

$40/person

$3,500 in grants & $5,800 in sponsorship Coverage in all Agriculture newspapers in IN

Web site created

True Team Effort

Purdue University is an Equal Opportunity/Equal Access institution.

evaluation of the conference
Evaluation of the Conference
  • Speakers
    • Immediately following presentations
  • Conference
    • 2 weeks after
    • Received $5 rebate for completing
  • Follow-up
    • 6 months after

Purdue University is an Equal Opportunity/Equal Access institution.

2002 evaluation results
2002 Evaluation Results
  • 70% - define role in farm profitability
  • 85% - strengthened role in emotional well-being of family
  • 66 % - build a network of support
  • Follow-up survey in September 2002

Purdue University is an Equal Opportunity/Equal Access institution.

2003 05 conferences
2003-05 Conferences
  • Expanded to modified 2 day conference in 2003
  • 2004-2005 Full two day conference
  • 2005 Regional Meeting in southern IN
  • 2006 Two locations – 2 days at each

Purdue University is an Equal Opportunity/Equal Access institution.

conference attendance
Conference Attendance

Purdue University is an Equal Opportunity/Equal Access institution.

distribution of attendees
Distribution of Attendees
  • OH
  • MI
  • IL
  • WI
  • NY
  • OK

Purdue University is an Equal Opportunity/Equal Access institution.

demographics of attendees
Demographics of Attendees
  • 695 Participants, 6 six states, over 75% of IN counties over the 5 year history
  • Employment
    • Half work off the farm
  • Farm Size
    • Majority less than 500 acres
  • Age
    • Average is in the 36-55 years range
  • Education
    • Majority have college background

Purdue University is an Equal Opportunity/Equal Access institution.

financial support
Financial Support
  • Grants ($28,500)
    • 2005-06 North Central Risk Management Education Center
    • Women’s Challenge Grant
  • Sponsorship ($29,050 – 3 year total)
    • Mainly local
    • Statewide
  • Purdue
    • Registration brochures and web page design
  • Product Donations
  • Registration Fees
    • 1st Year - $40; 2nd year - $60, 3rd year and after $75

Purdue University is an Equal Opportunity/Equal Access institution.

conference impact
Conference Impact
  • Empowered women to make decisions about their family farms
  • Increased confidence, morale, motivation
  • Support from others dealing with similar issues
  • At least 3 started their own soy-candle business

Purdue University is an Equal Opportunity/Equal Access institution.

conference impact in 2004
Conference Impact in 2004
  • Contact a financial advisor for estate planning
  • Work with the Purdue New Ventures Team
  • Being more aware of pesticide handling
  • Direct marketing
  • Work on family relations
  • Add more detail to family meetings
  • Make sure all conditions are in writing
  • Be more assertive
  • To stay more positive
  • Investing smarter
  • Investigate insurance available

Purdue University is an Equal Opportunity/Equal Access institution.

conference evaluation history
Conference Evaluation History
  • 84% - define role in farm profitability
  • 92% - strengthened role in emotional well-being of family
  • 85 % - build a network of support

Purdue University is an Equal Opportunity/Equal Access institution.

conference comments
Conference Comments
  • "Prior to the conference, I considered myself a 'ho-hum' farmer's wife. It made me far more aware of the important role I'm in."
  •  "It is interesting to see the "women's" role develop among interaction with other women. The conference gave me more confidence to take steps that I have always dreamed about implementing."

Purdue University is an Equal Opportunity/Equal Access institution.

conference comments27
Conference Comments

I really believe in the conference since it provides information that we all need to hear and consider. I even tell my sisters who are involved in small businesses that they should attend, even though their business are not directly involved in agriculture. I am glad that my daughter could attend the conference with me this year, since each of us were able to gain different perspectives from the speakers.

Purdue University is an Equal Opportunity/Equal Access institution.

future
Future
  • 2006 Statewide Purdue Women in Agriculture Team Formed

- Focus on all educational programming for women in agriculture

- Industry representatives, Extension Educators & Campus Specialists

Purdue University is an Equal Opportunity/Equal Access institution.

future29
Future
  • 2007 Began Yearly Rotation of Conference between Three Regional Locations

- Held for first time in Central Region

- Had nearly 50% First Time Attendees

Purdue University is an Equal Opportunity/Equal Access institution.

future30
Future
  • 2008 Two Grants from NC RME for Marketing and Human Risk Management Education

- Regional Workshops – Estate Planning & Employee Management

- IP Video Marketing Series

- Publications

- Web Based Employee Evaluation Tool

Purdue University is an Equal Opportunity/Equal Access institution.

summary
Summary

A tremendous journey with many rewards………………

Thank You!

Purdue University is an Equal Opportunity/Equal Access institution.