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Anyone can have aesthetically pleasing FB cover videos which are nice to look at. But what about FB covers that connect with audiences in meaningful, engaging ways and move them through your sales pipeline? Those are first impressions worth making.
It requires more than just being aware of a tool on social media to make the most of it. This
is why strategy is such an important element in creating your FB cover design.
Anyone can have aesthetically pleasing FB cover videos which are nice to look at. But what
about FB covers that connect with audiences in meaningful, engaging ways and move them
through your sales pipeline? Those are first impressions worth making.
When any potential customer visits your platform, your cover is the centre of attention. And
it’s important to remember here that everyone is a potential customer; don’t discount those
who have already purchased from you, as they are most likely to purchase again.
Back to your FB video covers– they take up almost a quarter of the screen on most desktop
browsers with a resolution of at least 820 x 312 pixels (the recommended size you will want
to stick to is 820 x 462). They also hold the potential to achieve goals as specific as
generating leads and closing sales and as far-reaching as creating a customer community,
aligned with your brand’s values.
Whichever goal you set to achieve with your video be sure to consider the following:
Visual Focal Points:
In every frame there should be a visual focal point which draws the eyes of viewers without
getting lost in the proximity to the profile image (bottom left), or call to action buttons
(bottom right). Bearing in mind that the overlap of these elements with the cover video is
even more pronounced on mobile, your visual focal points should be right-aligned if possible.
Another way to avoid conflicting imagery is to design your profile photo to complement your
While you want to make sure your cover video is visually striking, strategically placed and
concise text copy is essential to adding emphasis as well. And it doesn’t end there. Think
beyond the FB cover videos themselves – your cover description is a great place to
summarize the message or offer in the video, and to include a call-to-action and a relevant
It’s important to stay up-to-date with trends but nothing says outdated like FB video covers
that are poorly designed and completely off-topic from your brand’s messaging. If you can’t
put in the time when creating your own content, what does that say about your overall
commitment to quality? Position yourself as tech-savvy and professional with a well thought
out cover video. Take the time to choose the right colours, the correct fonts and to be
If you can make your FB cover videos something that’ll stop people in their tracks, you can
be sure that their next move is a lot more likely to be in your direction.