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To help businesses create more engaging and richer experiences for their audiences, Facebook rolled out custom fb cover videos in 2017.
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To help businesses create more engaging and richer experiences for their audiences, Facebook
rolled out custom fb cover videos in 2017.
This well-timed move leveraged the increasing preference for, and prevalenceof, video content
amongst all users, across different demographics, around the world. It also presented
businesses with a unique opportunity – to use the most prominent part of a Facebook page to
highlight creative content.
And this creative content in turn has the potential to be used in endless ways. Brands can be
introduced or revamped through custom Facebook covers; have a new logo to unveil or a log
animation you’d like to share? Post it as a cover video.
Exciting new offers and products up for grabs? You can use your cover video to advertise. Want
to ensure that your users are aware of the full range of your products? Share them in a series of
still images, in the form of a dynamic custom Facebook cover.
And perhaps one of the most underutilized strategies – get your lead generation campaign to
your users through a Facebook cover video.
So how do you make the most of this fantastic tool?
Create a custom video with a resolution of at least 820 x 312 pixels (the recommended size you
will want to stick to is 820 x 462), ranging from 20-90 seconds. Upload and watch your
engagement levels soar as your target audience remains on your page longer.
You can have your video played on a loop. So, if you have a message which can be shared in
short and sweet way, don’t create a longer video just because you can. Instead have that
shorter video loop and let repetition help reinforce your brand identity.
When anyone arrives at your page, your cover video will be the first thing they see, and they will
be seeing it without sound, and on autoplay. Create your video with a concept that is so simple,
and impactful, that it can be understood, with or without sound. If you’re at a loss for which
visuals to use, select some beautiful fonts and create a video cover which emphasizes text.
Your fb cover videos can be as simple as a series of still images, or the animation of a single
And if you have the time and resources, they can even be so visually compelling that viewers
will click to unmute the video just so they can watch and be immersed in your brand’s story.