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Pricing Issues in Channel Management

The Importance of Pricing. . 11. . Objective 1:. . . . Pricing decisions cause top-level marketingexecutives more concern than any otherstrategic marketing decision area.. . Pricing is viewed as having a more directlink to the firm's bottom line.. . . . . 11. . . . . . . . . . . . Anatomy of

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Pricing Issues in Channel Management

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    1. Chapter 11 Pricing Issues in Channel Management

    2. The Importance of Pricing

    3. Anatomy of Channel Pricing Structure

    4. The “Golden Rule” of Channel Pricing

    5. Influencing Pricing Strategy

    6. Channel Manager’s Role

    7. Channel Manager’s Role

    8. Channel Manager’s Role

    9. Channel Pricing Guidelines

    10. Profit Margins

    11. Different Classes of Resellers

    12. Rival Brands

    13. Special Arrangements

    14. Conventional Norms in Margins

    15. Margin Variation on Models

    16. Price Points

    17. Product Variations

    18. Guideline Caveat

    19. Other Channel Pricing Issues

    20. Exercising Control in Pricing

    21. Changing Price Policies

    22. Passing Price Increases Through the Channel

    23. Using Price Incentives in the Channel

    24. Gray Market & Free Riding

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